Life, 1913-09-11 · page 6 of 44
Life — September 11, 1913 — page 6: what you’re looking at
What you’re looking at
This page is **primarily a product advertisement**, not political satire. It's a 1914 Oldsmobile automobile advertisement from *Life* magazine. The ad claims 1914 is "the Year of the Oldsmobile" and promotes their new Model 54 six-cylinder car as "the Greatest Six-Cylinder Car Ever Produced." The advertisement includes: - A decorative illustration of a European cathedral city (upper left) - Detailed technical specifications of the vehicle - A photograph of the actual Model 54 touring car (center-bottom) - Information that the Olds Motor Works was located in Lansing, Michigan There is **no political cartoon or satire** on this page. It's straightforward commercial advertising typical of early 20th-century automotive marketing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Established _1880 Incorporated -1899 This is the Year of the Oldsmobile If you have followed the use and development of the motor car, you have probably noticed how among the better established auto- mobiles first one car one year, and next season another car, seemed to claim the biggest share of the public attention, This year it is the Oldsmobile that stands out in the spotlight of public approval, not on account of any unusual, or “freak” element of design, but solely because of the completeness with which we have realized the American ideal of a perfectly designed, perfectly appointed six-cylinder car. Last month we announced the new Oldsmobile Model 54 as the “greatest six-cylinder motor car ever produced!” Since then thousands of capable critics, men well versed in motor car design and construction, have inspected the new Oldsmobile and echoed and re-echoed the phrase we used in our first enthusiasm, Now, after accepting this judgment of the motor-wise public, we again say: Here is the Greatest Six-Cylinder Car Ever Produced Four or 5 Passenger Phaeton touring body type, $2975; 7 Passenger touring $175 extra, Limousine, $4300. wipment 1914 Oldsmobile Model 54 combination electric and oil side and tail Special Oldsmobile design. Special design Oldsmobile electric bead lamps three-way adjustable ventilating windshield. Top, boot, and patent Je curtains. 60 miles speedometer, Adjustable stem ‘setting and winding Waltham clock. Rear tire irons, capacity for two tires. Demountable rims, one eatra. Imported horse-hair tonneau mat. Motor driven air pump. Famous Delo starting, lighting and ignition system. “Electric light in tonneau. Extension electric trouble lamp. Tools, jack. Patented bow separating top holders. Adjustable seats in seven-passenger. (Extra, at additional cost wire wheels; special le touring trunks.) Motor, so horsepower, six-cylinders, unit power plant, nt suspension. Bore 454, stroke $14. Extreme length of four and. five 16 fect, Extreme length of seven-passenger, 17 fect. Springs Springs rear, } elliptic underslung. Tires 36 x 5 both front and Klaxon Horn. ile can be seen at any of our factory branches, lorated in all the principal cities, and dealers from coast to coast. Description of the new models will be sent on ‘request. Deliveries Now Ready Olds Motor Works, - - Lansing, Mich. HAM UHAG RAUCH HHT comicbooks.com