Life — September 11, 1913 — page 4: what you’re looking at

What you’re looking at

# Life Magazine Subscription Advertisement This page promotes subscriptions to *Life* magazine through satirical testimonials and upcoming issue previews. The classical figures (appearing to reference Shakespeare and Marcus Aurelius) endorse the publication—Shakespeare praising nearly sixty years of readership, Aurelius anticipating a "War Number." The page announces upcoming special issues: a "Heart-to-Heart Number," "War Number," and notably, a "Pro-Suffrage Number" (October 16), indicating this appeared during the women's suffrage movement campaign. The "Have a Care" section humorously warns subscribers about the "psychological moment to Obey" the impulse to subscribe, joking that the dollar coupon "has never been known to kill, but it is a great disturber." The satire targets subscription pressure tactics while suggesting *Life* is serious enough to warrant careful consideration.