Life, 1913-09-11 · page 4 of 44
Life — September 11, 1913 — page 4: what you’re looking at
What you’re looking at
This page promotes subscriptions to *Life* magazine through satirical testimonials and upcoming issue previews. The classical figures (appearing to reference Shakespeare and Marcus Aurelius) endorse the publication—Shakespeare praising nearly sixty years of readership, Aurelius anticipating a "War Number." The page announces upcoming special issues: a "Heart-to-Heart Number," "War Number," and notably, a "Pro-Suffrage Number" (October 16), indicating this appeared during the women's suffrage movement campaign. The "Have a Care" section humorously warns subscribers about the "psychological moment to Obey" the impulse to subscribe, joking that the dollar coupon "has never been known to kill, but it is a great disturber." The satire targets subscription pressure tactics while suggesting *Life* is serious enough to warrant careful consideration.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Coming Numbers “Tt makes me smile to learn you are getting out a . f War Number of Lire on ly sixty years, and enjoyed October 2. Well, well, I every minute of it, thought war would have Shakespeare. gone out long ago.” Marcus Aurelius. “TI was a regular yearly subscriber to Lire for near- Next Week—An Ordinary Number. Sept. 25—Heart-to-Heart Number. Oct. 2—War Number. Oct. 9—Ordinary Number. Oct, 16—Pro-Suffrage Number, Have a Care Now is the psychological moment to Obey That Im- pulse and Subscribe to Life. But before doing this consider carefully the step you are about to take. Sudden joy (Three months for one dollar. / ae See that ridiculous coupon) has never, they Jp Dollar (Ca- . c. & nadian $1.13, say, been known to kill, but it is a great / Foreign $1.26). disturber. Besides, consider the im- ie nee” mense intellectual responsibility when you become a regular subscriber to the most serious weekly in Amer- ical At any moment we may issue a Humorous Number. 4 Open only to new subscribers; no subscription 7. — Z| (renewed at this rate, Trial subscriptions should / be sent direct; not through an agent or dealer. Harorcus Nambee / LIFE, 17 West 31st Street, New York. 25 coming! How absurd!” Sf Socrates. J ONE YEAR $5.00. (CANADIAN $5.52, FOREIGN $6.04.) comicbooks.com