Life, 1913-09-11 · page 42 of 44
Life — September 11, 1913 — page 42: what you’re looking at
What you’re looking at
This page is primarily **advertising with one humorous article**. The main content is "The A.B.C. of Courtship" by Geo. B. Morewood—an alliterative satire on dating etiquette. Each letter offers tongue-in-cheek advice (e.g., "Jog jealousy judiciously," "Scorn sweethearts' scratches"). The humor lies in suggesting manipulative tactics wrapped in flowery language, mocking the overly formal courtship conventions of the era. The accompanying cartoon "An Heiress" shows a woman's body at five life stages (20-40 years), humorously depicting weight gain over time—a commentary on aging and appearance standards. The page also advertises Heisey's Glassware, Larter Shirt Studs, and Martell's Brandies (established 1715). This was typical Life magazine format: satirical content mixed with upscale product advertisements targeting wealthy readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
— pa & =) o phase >| =| — > SS <s >< SS ee Se ce One Star Two Star Three Star ELL’ ee l=" SEAMLESS SAMO ale The A. B. C. of Courtship APPLY adulation aptly. Beg beauty’s beneficence. Consult “ chérie” constantly. Display delightful deference. Ever exhibit eagerness. Furnish flattery freely. Give gifts generously. Hold her hands. Insinuate impressive iniquities. Jog jealousy judiciously. Riss kindly kinsfolk. Leave languishing looks. Mention match-making mammas. Never neglect nattiness. Offer oblations obsequiously. Plan pleasure parties. Quickly quit quarrels. Rapidly renew reconciliations. Scorn sweethearts’ scratches. Try téte-a-téte tactics. Ubiquitous urchins unnerve. Vocalize votive verses. "Xtend ‘xorbitant. 'xpectations. Yow! your yearnings. Zig-zag Zionward zealously. Geo. B. Morewood. bits |e, amy \S At AT 20 YEARS LARTER SHIRT STUDS & LARTER VEST BUT TONS sand vests quick andeasy. ‘They adjust and lock themselves automatic- ally without straining ot soiling buttocholes. AN HEIRESS. ESTABLISHED 1715 Vv. O. Vv. S. 0. S BRANDI V. S. O. P. — Guaranteed over E. S. O. P. “we EXTRA ia ES 25 years old 40 « 50 “ Bottled in Cognac and guaranteed distilled from wine grown in the Charente G. S. NICHOLAS & CO., Sole Agents, 41 and 43 Beaver St., New York comicbooks.com