Life, 1913-09-11 · page 41 of 44
Life — September 11, 1913 — page 41: what you’re looking at
What you’re looking at
This page is primarily **advertising and promotional content** rather than political satire. The main items are: 1. **Fashion ads** (Franklin-Simon & Co., French Co.) promoting women's velvet suits with fur trim—typical 1920s luxury goods. 2. **"Jabberwocky of the Publishers"**—a satirical poem mocking American book publishers by playing on Lewis Carroll's "Jabberwocky." It ridicules publishers by treating their names as verbs and characters in a nonsense narrative: "Harper's," "Houghton Mifflin," "Munsey," "Doubleday," "Macmillan," etc. The joke is how absurdly these serious publishing houses sound when absurdly deployed as action-words and combatants. 3. **"Dress and Vanity Fair" promotion**—advertising the launch of a new fashion/lifestyle magazine, claiming it rivals the London *Sketch* and Paris's *La Vie Parisienne*. The satirical content is mild—lightweight mockery of publishing industry self-importance rather than serious political commentary. This appears to be a **society/lifestyle magazine page** focused on fashion and cultural messaging for upper-class readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Franklin-Simon & Co. Fifth Ave., 37th and 38th Sts. New York Chiffon Velvet Suit Real Skunk Fur Trimmed FRENCH CO,, 255 Arch St. Philadelphia, Pa. Brainy Diet vs. Bread and Butter eae “You are right in stating that bread and butter canse daliny 1 am dally growing brighter since abstai ing foods.” They. ey are twoof the chief ness, disease and premature death. No. 40—Dressy Fur Trimmed Suit of Imported Chiffon Velvet, in black, na brown, mahogany, copenhagen or green, semi- = bloused draped coat yah ove tail back flat . |] collar, long rever effect and cuffs of genuine The Jabberwocky of the Publishers skunk fat, deep set-in sleeves, self ornaments, (Written solely because everybody's lined with soft silk and interlined, skirt draped doing it.) to side and trimmed with ornament. 'Twas Harpers, and the Little Browns Did Houghton Mifflin the book ; 59.50 All Munsey were the Benzigers, And the Doddmeads Outlook. Value $79.50 Beware the Lamsonwolffe, my son, The Lane that’s Long, the Heaths that Flood; The Randmenally Appleton, And frumious Orange Judd. FALL and WINTER He took his Ogilvie in hand Long time the Doxey Co. be sought; STYLE BOOK So Wessels he by the Century, CORRECT DRESS? And Scribners as in thought. ‘And as in Moffatt Yard he stood, Mailed out of town on application to/Dept. “N” The Lippincott with eyes of flame Bobbs Merrilly through William Wood, And Duffield as it came. McClurg! McClure! and through and througher D RESS His Putnam blade went snicker- snack ; AND He left it then, and with his Penn VA NITY Far R He went Macmillan back. And hast thou found the Henryholt? Come to my arms, my Lairdandlee; Oh, Doubleday! Cassell! Callay! Small Maynard in his glee. Volume 1—Number 1 wart do you think of the first number of ‘‘ Dress and Vanity Fair??? Have you got a copy yet? There are still a few, here and there, on the newsstands, though most stands sold out in the first three days. : saat 3 a "Twas Harper's, and the Little Browns Don’t compare the new magazine with any American publication. Did Houghton Mifflin the book; Imagine the London ‘‘Sketch,’”’ with just a flavor of ‘‘ La Vie Parisienne’ All Munsey were the Benzigers, ‘ —add several pages of fashions of the kind you know in ‘‘ Vogue’, And the Doddmeads Outlook. add also the best dramatic critic in America—and you will begin to have Carolyn Wells the beginning of an idea of what is awaiting you at the newsstands. : : It is best to love wisely, no doubt, but 4 Fourth Ae@s THE VANITY FAIR PUBLISHING CO,, INC. 2d, Nast. | to love foolishly is better than not to be New York able to love at all, Thackeray. comichooks.