Life — September 11, 1913 — page 3: what you’re looking at

What you’re looking at

# Grace - White Company Advertisement This is primarily a **product advertisement** for the White Company's electric automobile, disguised as editorial content in Life magazine's satirical style. The classical allegorical figures—winged female forms (likely representing Grace, Favor, or similar virtues)—flank a White electric coupe to suggest the car embodies elegance and refinement. The caption credits "Diana, goddess of the moon" as endorsing the vehicle. The ad positions the electric car as ideal for women ("**her** car for all purposes") while claiming its power and convenience also suit men's "town and winter use." This reflects early 1900s marketing that marketed electric vehicles as particularly suitable for female drivers due to their ease of operation, before gasoline cars eventually dominated the market.