Life — September 11, 1913 — page 2: what you’re looking at

What you’re looking at

# Stevens-Duryea Advertisement This is primarily a **car advertisement**, not political satire. The Stevens-Duryea Company of Chicopee Falls, Massachusetts advertised their enclosed automobile as representing "a new expression of distinctive and exclusive elegance." The ad emphasizes that their cars offer "appointments created to conform to the individuality of your equipage"—marketing luxury customization to wealthy buyers. The scenic landscape background and silhouetted passengers suggest comfort and leisure travel. The company's tagline, "Pioneer Builders of American Sixes," references their six-cylinder engine technology. This appears to be a prestige auto advertisement from the early 1920s era, targeting affluent consumers. The Life magazine placement suggests such ads were standard editorial content in this publication.