Life, 1913-08-14 · page 33 of 40
Life — August 14, 1913 — page 33: what you’re looking at
What you’re looking at
This page is primarily **advertising and light satirical essays**, not political cartooning. The main content includes: 1. **"When We Are Ancestors"** (left essay): A humorous meditation on how future generations will romanticize our current era's flaws—treating today's "fads or foibles" as established precedent worthy of reverence. The satire mocks our tendency to valorize the past uncritically. 2. **"The Borland Electric"** (center/right): A car advertisement emphasizing the vehicle's simplicity and family appeal, featuring an image of an early electric automobile. 3. **"Old Adages Disproved"** (bottom): A tongue-in-cheek essay claiming the saying "you can lead a horse to water" is false, ending with a joke about "suffragettes" (women's rights activists)—a topical reference suggesting you could lead a suffragette somewhere against her will. The page also advertises Evans' Ale and other products. There are no political cartoons here—rather, gentle social satire typical of *Life* magazine's editorial voice.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
1 Sees It When We Are Ancestors has you er ine [Ti ase natural that we shouldn't oon think much of ourselves or of tach other, This is because we are his bead, contemporaries. Contemporaries must = A) SX AN Sa new not think of themselves. We must » t of view. revere our ancestors in the interest of 9 lan y om his toes pasterity, and then, when we in turn (G4 GE J to his to Mare ancestors, how a proud and appre- mad dette ative posterity will dote upon us! T told ber 10 her.” I woulde’ please doe't + Compenice All the little things we did or neg- lected to do will have acquired the glamor of established precedent. What appear to us now perhaps as fads or foibles, mistakes or malfeasances, grafts or gewgaws, bagatelles or bric- abrac, belonging to an existing but effete epoch, our posterity will boast of, write about, interpret, reinterpret, look up to and hold in solemn awe. Isn't that worth living for? The more important of the things we are doing will have been entered into indelible law books, incorporated into unamend- able medicamentaries or marmorealized jnto what men are pleased to call po- litical economies; even as we do now Electric FATHER and mother, brother and sister—all take the keenest delight in the Borland. All feel the joy of possession. All know the car is really their own, for every one can drive it—it’s so simple, so safe, so delightful. To them all, the Borland brings the utmost of motoring pleasure. There's the trip down town, the afternoon or evening call and the country-side jaunt, with the Borland always ready, always dependable. Room for everybody— five comfortable, luxurious seats. they're out in the Borland Electric.” Simple, easy control from either back or forward seat ; luxurious fittings ; six forward and three reverse speeds; automatic cut-out disconnects power when emergency brake is applied ; ** Exide” batteries, standard equip- love, honor and obey the Constitution of the United § » the Dartmouth College, the Monroe Doctrine, Jenner's notions about vaccination and sundry “There's no worry or anxiety when ment. $2900. Send for the Borland Poster Book The Borland-Grannis Co. 312 East Huron Street, Chicago, Ill. other traditions. The trusts that we have dissolved may actually look dissolute through the eyes of dutiful posterity. The debts we have contracted in reckless moments from patriotic interest-gath- erers and bequeathed to future genera- tions will seem to them a_ sacred obligation, The wonderful navy upon which we have lavished money will seem to have been necessary. Blessed are posterity, for they have Yachting, ~ Camping, Motoring, Fishing, Golfing, Picnicing, Tramping, Touring. There is no Outing that is not made better by Old Adages Disproved You Can Lead a Horse to Water, But— F all the foolish and—shall we say asinine—adages, this one is entitled to the blue O ribbon. A simple experiment will prove its falsity. “Take any horse you please and before you lead him to water begin by suggesting that there isn’t a drop in Tiles an hour won't hurt its goodness. sight and that you are dying of thirst. In a short time you will have that horse so AlDealers. C.H. EVANS & SONS, Hudson, N. Y. thirsty that if it is a reasonably small lake you lead him to the probability is he will — —— drink it all down at a gulp, before you have had a chance at it yourself. That adage ‘nsures a good time for everybody. Motoring 40 needs to be reversed to suit modern needs. It should read: “ You can lead a suffragette into jail, but you cannot make her eat.” Then there might be some truth in it.