Life, 1913-07-17 · page 31 of 44
Life — July 17, 1913 — page 31: what you’re looking at
What you’re looking at
This page contains two distinct elements: **Left side - "The Eternal Maiden" (poem review):** A satirical rhymed review of what appears to be a melodramatic Arctic romance novel. The poem mocks the overwrought narrative of Ootah, an Inuit hero who loves Annadoah (a mixed-race woman), loses her to a European trader, then heroically saves the tribe from starvation. The final irony—their child is born blind and will be killed by tribal custom—exemplifies the page's gentle mockery of sentimental Victorian adventure fiction. The reviewer concludes it's entertaining summer reading. **Right side - Gargoyle Mobiloil advertisement:** A substantial commercial promoting motor oil, using technical language about engine friction, "body" (viscosity), and the company's proprietary lubrication charts for different car models. This represents the magazine's revenue source. The juxtaposition is typical of *Life*'s format: literary satire alongside advertising, with no thematic connection between content and commerce.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Rhymed Reviews The Eternal Maiden rett Harré. Mitchell Ken- nerley.) (By 1 Through shrouding mists the icebergs gleam When summer warms the Arctic regions ; The auks and hawks and puffins scream The guillemots disport in legions. The wild drake woos the duckling coy Upon the cliffs where verdure thickens, And, tremulous with gentle joy, The oogzook chirrups to her chick- ens. Yet more than summer warmth pos- sessed The heart of Ootah, tribal hero; For Annadoah ruled his breast— Ah, Love at forty under zero! But she, coquette!—in whom were blent Dark Eskimo and white invader, With Olaf shared her nuptial tent, And Olaf was a Greenland trader. He left his trustful Eskibride To hurry southward, helter-skelter ; And Annadoah would have died, But Ootah found her food and shelter. When want with woes we won't de- scribe Assailed their igloos, round and hutch-like, ‘Twas Ootah saved the starving tribe By hunting muskox, bears and such- like. His valor, strength and wise advice Alone assured his folks’ survival. He foiled, upon the shifting ice, Maisanguag, a jealous rival. Now Annadoah’s child was born— But blind!—foredoomed to tribal slaughter ; From out the mother’s arms "twas torn “LIFE: 123 “X" indicates the motor where your power develops. But: A great deal of the power developed in combustion chambers never gets to the rear axles. Most of the power lost on the way is taken up by friction. If motorists understood better the costly results of unneces- sary friction they would select their lubricating oil with the greatest care. | Only oil of the very highest lubricating quality can prop- lerly protect the mo: 1 Only oil whose “body,” or thickness, is suited to your feed system can properly reach the friction points. Correct “body” is quite as important as correct quality. And correct “body” cannot be determined by guess. | Motor-constructions differ widely. Before the correct “body” \for your feed requirements can be determined, the construction of your motor must be known and carefully considered. To this end, every year we analyze the motor-construction |of cach of the season’s models. Guided by this analysis and |by practical experience we determine the correct grade of Gargoyle Mobiloil for cach make of car. The correct oil for each car we then specify in a lubricating chart (printed, in part, on the right). The oils specified have extraordinary wearing qualities and will retain an efficient lubricating “body” under the most exacting service demands, Their “body” suits the feed requirements of jcach_ car they are recommended for. The lubricating chart in this page represents the professional advice of a company whose authority on scientific lubrication is unquestioned the world over—the Vacuum Oil Company. If you use oil of lower lubricating quality or of less-cor- rect “body” than that specified for your car, your motor must |face loss of power, unnecessary friction, and ultimate serious | damage. In buying Gargoyle Mobiloil from dealers it is safest to | order either a full barrel, half-barrel, or a sealed five-gallon or | one-gallon can. Sce the name and our red Gargoyle on the container. A booklet, containing our complete lubricating chart and points on lubrication, will be mailed you on request. Mobiloil | A grade for each type of motor | The various grades, refined and filtered to remove free carbon, Lost power means worn metal And flung upon the icy water. lare: {| He Mobil Greve Mal Ettvorle Mobil “Ee Gargoyle Mobiloil “Arctic” They are put up in 1 and 5 gallon sealed cans, in half-barrels and barrels, All are branded with the Gargoyle, which is our mark of manufactare. They can be secured from all reliable garages, auto- |mobile supply stores, and others who supply lubricants. VACUUM OIL CO., Rochester, U.S.A. Branches NEW YORK CHICAGO PHILADELPHIA 29 Broadway Fisher Bldg. 4th & Chestnut Se. But Ootah heard the mother’s cry. To save the babe his loved one cherished He leaped among the billows high, Upon the cruel rocks he perished. i Ane ; { we web oo tte Hue tl ii i ty | The author gleaned his lore, I guess, From—well, a noted Arctic slummer ; But gives a panting world, no less, Ani c i DETROIT BOSTON A nice, cool book to read in summer. |QETROIT BOSTON Arthur Guiterman, | IDIANAPOLIS: MINNEAPOLIS Indiana Pythan Bldg. Plymouth Bldg. comicbooks.com