Life, 1913-07-10 · page 3 of 44
Life — July 10, 1913 — page 3: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not satire or political commentary. It's a 1913 ad for "Exide" batteries by The Electric Storage Battery Company of Philadelphia. The ad targets owners of electric vehicles—a technology that competed with gasoline cars in the early 1900s. The headline warns that unless your electric car uses Exide batteries, "you are not getting the service you should have." The ad emphasizes Exide's reliability in harsh conditions (snow, hills, cold weather) and notes that leading electric car manufacturers used them as standard equipment. The accompanying illustration shows a period electric automobile, reinforcing the product's association with quality and established manufacturers. This reflects a historical moment when electric vehicles were still viable commercial products before gasoline engines became dominant.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
UNLESS YOUR “ELECTRIC” — fis ISEQUIPPED WITHONEOF ff The 4.“ Exide” Batteries YOU ARE NOT GETTING THE SERVICE YOU SHOULD HAVE The tests of time have indisputably proved “* Exide’? Battery dependa- bility under every condition where “Electrics” —either pleasure or commercial —are used. : Ever cnce Electric Cars have come into use, in fact for the past 13 years, the leading electric vehicle manufacturers have used ** Exide’ Batteries as standard equipment. Up steep hills, with big loads, through deep snow, in hot or cold weather, the ‘* Exide’ Batteries are unfailingly dependable. The “ xtde ’? Vehicle Batteries are manufactured by the same com- pany that for years has furnished batteries for a'l other battery purposes to the largest storage battery users in the country. In following the judgment of expert battery users you cease experimenting. The people who buy batteries in the largest quantities are the best judges of the best battery to use. Our batt iblications will aid you in securit service from your car. They will be sent pan fl gece to our Sean Sales eared postal rection will start hee "THE ELECTRIC STORAGE BATTERY C0. 1888 PHILADELPHIA 1913 Beaton Chicago St Lovin Cleveland Atlanta Denver Lin Angeles San Francixco Seattle. Portland, Ore. Toronto Use the “ Exide’ Bettery for Gas Car Starting, Electric Lighting or Ignition New York Detroit . ° oa + SATEEN a E Zs © S sors: ESO NAOe Nopesauti tee AEN Ss a g 5 Se CSG comicbooks.com