Life, 1913-07-10 · page 4 of 44
Life — July 10, 1913 — page 4: what you’re looking at
What you’re looking at
This page is primarily a **subscription promotion contest** rather than political satire. Readers must identify locations on a map corresponding to seven illustrated characters shown on the page, then submit their answer with one dollar for a three-month Life subscription. The cartoons appear to depict **stereotyped international or regional figures**—including what looks like a Dutchman, a rotund businessman, and various costumed characters—likely representing different countries or regions. The humor relies on visual stereotypes recognizable to 1920s readers. The page includes notices about upcoming issues featuring war, suffrage, romance, military content, and humor—typical magazine promotion strategy of the era. The contest itself was Life's marketing mechanism to gain new subscribers during this period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Notice In answer to our re- quest for a word that will take the place‘of the -awkward “ news-stands,” we have received emporium” and tarium,” both of which are respectfully submit- ted. Guess the places on the map where Life is being read as shown by the pictures on this page; and if your answer is correct and you will send us one dollar (see coupon) we will send you Life for three months to any address in this country. Obey that Impulse ! Coming—But Not Just Now War Number Satiricatly celebrating the Great Scourge. Pro-Suffrage Dedicated to the Cause of Women, Heart-to-Heart — Recking with Romance. Army For our Soldier Boys Navy For our Sailor Boys. Humorous—Perhaps. Y These numbers will begin / in the Autumn. At VA Enclosed find One Dol tar (Canadias $1.13, Foreigs $1.26). Send Lire for three montbs t0 ————— Open only to new subscribers; no subscrip- tion renewed at this rate. This order must come to us direct; not through an agent or dealer. present Life és issu- LIFE, 17 West 31st Street, New York. 16 ting no specials. One Year $5.00. (Canadian $5.52, Foreign $6.04.) comicbooks.com