Life, 1913-07-10 · page 2 of 44
Life — July 10, 1913 — page 2: what you’re looking at
What you’re looking at
This page is **primarily advertising**, not satire or political commentary. It's a vintage advertisement for the "Pro-phy-lactic" toothbrush from Florence Manufacturing Co. The ad features a photograph of a woman (identified as "Miss Florence—the Pro-phy-lactic Tooth Brush Girl") and detailed product information. The marketing emphasizes the brush's unique "separated, pointed tufts" design, claiming superiority over ordinary flat brushes for cleaning between teeth. Key selling points include endorsement by dentists and physicians, a money-back guarantee, and comparison diagrams showing how the brush differs from competitors. A coupon at bottom-left offers a free sample. This reflects early 20th-century advertising practices: celebrity endorsement, scientific claims, competitive comparison, and direct-mail marketing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Price (0 Logland, Sixpence g Class Mall Matter, - Copyright in England and the British Possessions, wits MEPCACE IT 5S yy 8 S Pa) x & z gq Fs BS 5 2 a Ke) 5 g = y| yl iS “A CLEAN TOOTH NEVER DECAYS” THE LONG TUT CLEANS THE BACK TEETH AND INNER SURFACES OF ALL THE TEETH 3 ‘ g 8 g a 2 z z y s g Zi fe} Pa Tht TEETH AND GLEAN, TEE WHERE DAY STARTS Tooth ‘A Clean Tooth Never Decays’ "THE way to save your teeth is to keep them clean by the right use of the right brush. The Right Brush is acknowledged to be the Pro-phy-lac-tic. Its pointed and separated tufts of bristles clean between the teeth. Being curved to fit the shape of the mouth, they penetrate the crevices and angles that are almost entirely untouched by the ordinary flat-faced brush. Then, the extra large end- tufts, aided by the curved handle, clean the backs of the teeth and other points that were starting-places of decay before the Pro-phy-lac-tic made them accessible. The Right Use As its bristles are in sep- arated, pointed tufts, the Pro- phy-lac-tic is the brush that best permits the simple, scien- tific manner of brushing the teeth advocated by all dentists. This is to— By this right use of an up and down motion from the guins — brushing the lower teeth up and the upper teeth down—the right brush will really clean between the teeth, and not merely brush the surfaces like ordinary flat-faced tooth brushes. (As you will see by comparing the two pictures in the lower comer.) Miss Florence—the Pro-phy-lac- tic Tooth Brush Girl—will send her portrait on request. Send the Coupon Below Send for this Beautiful Ficture ‘This exquisite reprodection bas the charm of the ofiginal porsait in oils. It 216 inches, is fast righc for framing, coloring ts delight folly nich and artist. We will tend it to you on teceipt of 10 cents and coupon below. BECAUSE of its construction, the Pro-phy-lac-tic has all the advantages of a tooth-pick without its defects. Exactly as you use the pointed end of a tooth-pick to dislodge some food particle un-get-at-able by ordi- nary brushes; just so the Pro- phy-lac-tic remo the annoy- ance, and, in addition, cleans, polishes and preserves the sur- rounding tooth structure in the most scientific and hygienic manner, The Difference The difference between the Pro- physaete and the ordinary flat-faced rush is the difference between merely teeth brushing your and actually cleaning them, ‘Your desire for mouth cleanliness should be your reason for writing for our Free book on the subject of correct cleaning of the teeth. Write for it Now Florence Manufacturing Co., 387,Pise S! Sti [ts merit is shown by the fact that more Pro-phy- lac-tic Tooth Brushes are sold than any other known make, and by the almost universal endorsement it has received fzom dentists and physicians. Every Pro-phy-lac-tic is Fully Guaranteed. If De- fective, we will replace it. “The end is tapered, beveled and rounded, leaving no edges nor cor- ners to injure the gums. Each Pro-phy-lac-tic is sterilized, and always sold in a yellow box, which protectsitagainst dustand handling. Adult's size—Flexible, Rigid or De Luxe Handles. Youth's size— Flexible or Rigid Handles. | Child's size—Flexible or Rigid Handles. Four-Row, Adult's size ont Handles. Dental Plate Br proper cleansing of Artificial Teet All styles (excepting Dental Piste) made in hard, medium or soft textures. Always sold in the Yellow Box To Dentists and Physicians: Much of the prestige of the Pro- phy-lac-tic is due to the endorse- ment and recommendation of the brush by the profession. On re- ceipt of professional card or letter- head, it would be a pleasure to send any dentist or physician a compli- mentary package, th: contents of which are so useful that he will be more than repaid for writing us. sone ordinary! tot brush merely brushes sabes @ he surfaces ero Only ONE tooth push really / y cleans between 4 the teeth 4 comicbooks.com