Life, 1913-06-19 · page 35 of 52
Life — June 19, 1913 — page 35: what you’re looking at
What you’re looking at
This is primarily **advertising, not satire**. It's a product page for Henry Likly & Co.'s luggage line, published in *Life* magazine. The headline "Seems almost black magic" uses playful language to promote wardrobe trunks that keep clothes unwrinkled during travel—presented as a miraculous solution to a genuine problem of the era. The opening joke about a "wishing cap" moving your closet is lighthearted product marketing, not political commentary. The page showcases multiple luggage styles (wardrobe trunks, gladstone bags, country club bags, oxford bags) with technical specifications and prices ranging from $18-$65. The tagline "Asks no favors of the baggage man" suggests these trunks withstand rough handling during transportation—a practical concern when traveling by train, ship, or motor vehicle. This reflects early-20th-century concerns about travel logistics and luggage durability, targeting affluent consumers who traveled frequently between towns.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Seems almost black magic Whisk! If a wishing cap moved your clothes closet from town to town you wouldn't need a “Likly” Ward- robe Trunk. But clothes closets have a habit of staying at home. Anda “Likly” Wardrobe Trunk makes (No. 955 Country Club Bag.) wishing unnecessary. 7 Avasaaled thn bee the Tight Wad’s favorite” because It is remarkably trim and compact. You hang his made f fae fanaa Sergey 9 peeeee ms clothes in. They stay flat, no matter how roughly | Eris etcla fis syed baste and the trunk is slammed about. Inspect one of these trunks at your dealer's, and you'll realize what a marked improvement it is over the plain box type of trunk that makes clothes so crumpled at the journey’s end. (No. 440 Gladstone Bag.) ‘There are two sides to this ““Likly” Gladstone Bee. You pack or unpack cither one without daturbing the other. Notice the three useful pockets, This handsome bag is heavily reinforced throughout. Comes ja byeteataers "Lntoe cf cites Bees or lathe Course fee Bre pears” Have your deal show you one. Price 23:50 (No. 645 Wardrobe Trunk.) ee TE ty Steamer boats, motor trucks, ocean liners and jinrik- trate beeps wrinkles out ix c-teven wits of robe is “The Hercules.” In many cof the two types combined. reper i even aronge hn the hen. | Reveaiaew Sc ecaaee “oem fisted old Greek ever dared to be. The foundation box is basswood. Ik is covered and lined with vulcanized hard fibre. Then it is bound on the edges with = extra-heavy fibre. The metal protecting Ripa : | (No. 600 Oxiord Bag.) parts are of enameled cold rolled steel of an? e+ ‘This bag is made of imported Engtah oxhide. It is tough, yet unusually stout design. All trimmings are st ; See ake US dae fs poles toe dent peck oo tiveted on by hand. Pres $62.50—$65.00. : a Be year guarantee. Prices $20.00 to $23.00. ; (Add $5.00 to these prices west of the Mis. ae Thin en ofthe fe elton of Orford Baw how in cut Sssippi.) _— ‘ red ind, oot UBipaet casings ‘W dace nd Aare eee i ie Sage | cea feed ea way | Sleep oie, ae sree over 100 other “Likly” Wardrobes—the Notice the Ihe ial “Lily” | HENRY LIKLY & CO. widest range of wardrobe trunks in the : The world. Prices from $25.00 up. 3 - in our catalog, Prices $18.00 to Rochester, N. Y. comicbooks.com