Life, 1913-06-19 · page 33 of 52
Life — June 19, 1913 — page 33: what you’re looking at
What you’re looking at
This is a full-page advertisement, not satire or political commentary. It promotes Pierce-Arrow automobiles from Buffalo, New York, emphasizing the importance of long-term service support when purchasing a car. The illustration shows an early 1910s motorcar with two well-dressed passengers traveling past rural landscape with a factory or industrial complex in the background—imagery suggesting progress and modernity. The advertisement's argument is straightforward: buying a car is only a worthwhile investment if the manufacturer provides ongoing maintenance and service throughout the vehicle's lifetime. Pierce-Arrow positions itself as offering this complete support infrastructure in every city where their cars are sold, distinguishing their brand through customer service reliability rather than price alone.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
N° matter what you pay for an Automo- bile, unless you buy with it a service that lasts as long as the car lasts, you have not made a good investment. In each city where THE PIERCE- ARROW CARS are sold there is a complete establishment for rendering them every attention they may need. The Pierce-Arrow Motor Car Co., Buffalo, New York comicbooks.com