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Life, 1913-05-08 · page 7 of 48

Life — May 8, 1913 — page 7: what you’re looking at

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Life — May 8, 1913 — page 7: Life, 1913-05-08

What you’re looking at

This page is primarily **advertising content** rather than political satire or comics. The dominant feature is a large Victor Victrola advertisement promoting their system of "changeable needles" that allegedly allows listeners to adjust the tone quality of phonograph recordings—from "full tone" to "soft tone" to "subsided tone." The smaller advertisements include: - **Calox Tooth Powder** (dental hygiene product) - **Old Overholt Rye Whiskey** (spirits brand) - A poem titled "The Lover to the Cubist Portrait of His Inamorata" (sentimental/romantic verse) - A cartoon at page bottom showing domestic comedy about exercise The page reflects early 20th-century consumer culture and product marketing rather than political commentary.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

McKESSON & ROBBINS. The Victor system of changeable needles gives Clean Teeth Never Decay ‘The nearest approach to perfect cleanliness of the teeth is obtained by the daily use of Calox. “THE OXYGEN DOES IT" Aut Drogen 33 os Sample and Bw epoca, Ask for the Calox Tooth Brush, 35¢. The Lover to the Cubist Por- trait of His Inamorata EAUTIFUL brown and blue eyes! Spread over the front of your blouse! Oh, most adorable nose! Is it a nose or a house? Chin where your mouth used to be, Oh, how it fascinates me! Red, green and yellow and blue, Those wonderful sharp teeth of you! Long-pointed, tapering cars, Each of a different size! Strands of a strange-colored hair, Hiding some of your beautiful eyes! Oh, adorable being look down, From the top of the wall where you frown, And tell me what is it you're in, A landscape, a dress or your skin? ners have changed, but Old Overholt Rye “Same for 100 Years’’ has remained uniform in quality and purity for over a century. Honestly distilled from the first, it has delight- ed the taste and won the approval of men for generation f after generation. NEW YORK Victrola Needle Medium tone Soft tone Victor Half-Tone Needle Subdued tone Victor Fibre Needle and used eight times) Any Victor dealer will gladly play any music you wish to hear and demonstrate the value of the changeable Victor Talking Machine Co., Camden, N. J., U.S.A. Berliner Gramophone Co., Movtreal, Canadian Distributors, you complete musical control Full tone The Victor system of changeable needles adapts the different selections to the requirements of different rooms, and to meet the tastes of different people— enables you to hear every record just as you want to hear it. “But”, you say, “when Caruso sings or Mischa Elman plays doesn’t the Victor record it exactly as the artist sings or plays it?” Absolutely true to life—but there is this important difference: The Victor record is the artist just as you would hear him if you stood beside him on the stage, while what you want is to hear him as you would if seated in the audience—and the system of changeable needles enables you to sit in the first row or the last row or any place between, and to change your seat for each individual selection to hear it to the best advantage. The Victor system of changeable needles and the tone-modifying doors of the Victrola give you perfect control over the music, and enable you to bring out the full beauties of each individual record. The Victrola Needle produces the full tone as orig- inally sung or played—particularly suited for large rooms and halls, and for dancing. The Victor Needle brings out a volume of tone about equal to what you would hear in the first few rows of an opera house or theatre. The Victor Half-tone Needle reduces the volume of tone and gives you the effect of sitting in the middle of an opera house or theatre. The Victor Fibre Needle produces a rich, subdued tone that takes you still further back—a tone that wil! delight the discrimi- nating music-lover. The principle of the changeableneedle is the only correct one to insure perfect results, and the repro- ducing qualities of Victor Needles are absolutely right. BEFORE RETIRING HE DECIDED TO GET A LITTLE FRESH HEIR AND SOME EXERCISE comicbooks.com