Life — May 8, 1913 — page 8: what you’re looking at

What you’re looking at

# White Cars Advertisement This page is primarily a **commercial advertisement**, not political satire. It promotes the White Motor Company's "Seven Passenger Six" automobile, manufactured in Cleveland, Ohio. The ad emphasizes that White Cars included modern features that were considered essential in high-end vehicles of the era: left-side drive, right-hand control, electrical starting and lighting, economical engines, and four-speed transmissions. The copy warns discriminating buyers against purchasing cars that might become "obsolete in design" shortly after purchase. The advertisement claims White Cars had possessed these "up-to-date, practical features for two years," positioning them as quality vehicles that would retain value—a significant selling point when automobile technology was rapidly evolving. The slogan "And White Owners Know It" emphasizes customer satisfaction and brand loyalty.