Life, 1913-05-08 · page 8 of 48
Life — May 8, 1913 — page 8: what you’re looking at
What you’re looking at
This page is primarily a **commercial advertisement**, not political satire. It promotes the White Motor Company's "Seven Passenger Six" automobile, manufactured in Cleveland, Ohio. The ad emphasizes that White Cars included modern features that were considered essential in high-end vehicles of the era: left-side drive, right-hand control, electrical starting and lighting, economical engines, and four-speed transmissions. The copy warns discriminating buyers against purchasing cars that might become "obsolete in design" shortly after purchase. The advertisement claims White Cars had possessed these "up-to-date, practical features for two years," positioning them as quality vehicles that would retain value—a significant selling point when automobile technology was rapidly evolving. The slogan "And White Owners Know It" emphasizes customer satisfaction and brand loyalty.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
WHITE SEVEN PASSENGER SIX Electric aly Sell tarted and Lighted | DD WHITE CARS Include All of the Improvements Which the Purchaser Should Insist Upon Obtaining in a High-Priced Car The discriminating purchaser should protect himself against the possi- bility of his car becoming obsolete in design shortly after his investment. It is not enough that the car he chooses measures up to the prevailing standards of the day. one depreciation is bound to occur unless the car embraces every one of these fundamental features of design: Left Side EDs ve Right Ha, nd Control—Electrical Startin ng 2 and Lighting Stroke, Economical Motor—Mo: obloe Cylind Fou: + Speed, Selective Transmission. To purchase a car that does not have every one of these important features is to purchase a car that is alre eady practically obsolete. White cars have possessed every one of these up-to-date, practical features for two years. In White Cars the protection of your investment is unquestioned for years to come. The superior value of White Cars is therefore evident. And White Owners Know It Gasoline Motor Cars, Trucks and Taxicabs comicbooks.com