Life, 1913-05-08 · page 6 of 48
Life — May 8, 1913 — page 6: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or editorial content. The dominant advertisement promotes **Wolf's Head Oil** motor lubricant. The copy argues that using the manufacturer-recommended oil costs only "$3 to $4 a year more" but is worth it. The ad lists numerous automobile manufacturers who "already use or advise" Wolf's Head Oil, including Hudson, Packard, and others—a common advertising strategy of establishing credibility through endorsements. Below is a separate travel advertisement for the **Grand Hotel St. Moritz** in Switzerland, promoting its mineral springs, Alpine air, and luxury amenities. On the right is a brief essay titled "Logic" discussing how logic is misused as a substitute for experience, particularly by professors and young married men. The page contains no political cartoons or satirical commentary—it represents typical early 20th-century magazine advertising and filler content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
No one is more interested in your car —and it costs only $3 to $4 a year more to treat your motor the way the manufacturers say is best. Use the oil the motor manufacturers use. They have to know their business. Here are some of the famous manufacturers who already use or advise the use of Wolf’s Head Oil: Columbia Sroddard-Dayton jsotta Silent Knight Daimler Federal Motor Truck Co. Write Us for Booklet Giving Advice of Motor Manufacturers. WOLVERINE LUBRICANTS CO., 76 BROAD STREET, NEW YORK Branches: Chicago, Philadelphia, Washington, Boston, Utica, Buffalo, Pittsburgh TERRITORIAL AGENCIES: All Can ARTHUR STORZ AUTO SUPPLY" Co. THE EQUIPMENT CO. Py ‘e upon several occasions to compete with ? ridicule, but has generally failed to nsIs pon ous Aa | | pee come to time after the first round. SR Just As the Motor Manufacturers Do HE woman wh hs erring sh And make them hard to change. You can prevent rust and rim cutting— save time, temper and tires with than the maker AN aeeuST Should Be in Every Auto Kit \ A new, scientific compound of pure para ruby |} ber and graphite for use on rims and rim bolts as a rust preventive and on spring leaves as a perfect lubricant and squeak silencer. Makes tire changing easter and tire bills smaller, Applied in = minute and dries in five. $1.00 buys a can trom your Dealer or direct trom us, by Parcels Poat—enough to coat elght rims. You need it now—order today. Hupmobile Marton The Anti-Raust Paint Company Motor Co. : ‘of Motor in 167 South Mala St., Akron, Ohio “Detroit”? f Ine & Power Co. L. Seabury & Co., Cons. . i Van Blerck Motor Co. Logic Electric Launch Co. (Elco) Reliance Motor > Fideld Brothers Loate is a method employed by some people to convince them- selves that they are right upon any q question in which it would be ex- tremely inconvenient for them to be proved wrong. Logic is indulged in almost ex- clusively by professors and young mar- ried men. Old married men know bet- ter. They usually employ silence in- stead, Logic is generally used as a substi- tute for experience. It has essayed akers of Dixie IV Engine Midland’ Motor Co. Loew Victor Weckler-Fauber EVANS OIL, WORKS Cincinnat!, O. THE OZDURN AUTO SUPPLY “co! Memphis, Tenn. ES. IRE ¢ Milwaukee, Wis. Atlanta, Ga. ERYEATAC CO} SOUTHERN HARDWARE & WOODSTOCK CO. ‘New Orleans. La, OGDEN PAINT, OIL & GLASSCO. . Ogden, Utah Logic shrinks before poetry, inven- tion, art and character. It is the last resort of mediocrity. wants doesn’t want a vote. For Healthand == Pleasure SWITZERLAND Vait ST, MORITZ {0c With its World-Renowned Mineral Springs The Highest and Most Fascinating Resort in Switzerland ns The exhilarating Alpine air and | Sg sunshine of ST. MORITZ renew % , HEALTH and VIGOR. GRAND HOTEL ST. MORITZ The Hotel de Luxe of the Alps Opened in 190s. Every modern improvement. 300 rooms. Private Suites, with Bath & Dressing Rooms. Thorough quiet secured ‘by double passages. Grand ry oe Pa a4 Society Lounge, with most beautiful view on the Lake : to September and Mountains. Most modern Sanitary and Ventilating arrangements. Vacuum Cleaner. Lifts to all Floors. Variety of Dellenttal Bxcarsions Daily Concerts by the Milan Orchestra. . ‘alais—Paris—St. Morits Mustrates Te “Town and Cc Travel Bureau, 389 FYtA A’ from oe Lr0e Ter GOULD te PORTMANS, Like 6 Nee Ocak Rene ged Meneses oF (in Briand) comicbooks.com