Life — May 8, 1913 — page 6: what you’re looking at

What you’re looking at

# Analysis of Life Magazine Page 914 This page is primarily **advertising**, not satire or editorial content. The dominant advertisement promotes **Wolf's Head Oil** motor lubricant. The copy argues that using the manufacturer-recommended oil costs only "$3 to $4 a year more" but is worth it. The ad lists numerous automobile manufacturers who "already use or advise" Wolf's Head Oil, including Hudson, Packard, and others—a common advertising strategy of establishing credibility through endorsements. Below is a separate travel advertisement for the **Grand Hotel St. Moritz** in Switzerland, promoting its mineral springs, Alpine air, and luxury amenities. On the right is a brief essay titled "Logic" discussing how logic is misused as a substitute for experience, particularly by professors and young married men. The page contains no political cartoons or satirical commentary—it represents typical early 20th-century magazine advertising and filler content.