Life, 1913-05-08 · page 36 of 48
Life — May 8, 1913 — page 36: what you’re looking at
What you’re looking at
This is primarily an **advertising page** rather than satirical content. It contains three distinct sections: 1. **St. Joachimsthal Radium Spa** (top): A European health resort advertisement claiming the "strongest radium well in the world" curing various ailments. This reflects early-20th-century faith in radium's therapeutic properties—now understood as dangerously misguided. 2. **"Woman's Mission"** (left): A philosophical essay by Auguste Comte arguing women's natural calling is cultivating sympathy and love, not competing in other fields. This represents period attitudes about gender roles. 3. **Baltimore Advertising Convention** (right): An announcement for the Associated Advertising Clubs of America's ninth annual convention, emphasizing industry professionalism and efforts to combat fraudulent advertising. The small "Fashion Note" humorously suggests using gasoline and a cigarette to convert cravats—a dangerous suggestion offered as practical advice. The page reflects 1910s-era advertising, scientific misconceptions, and social assumptions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ST. JOACHIMSTHAL 25 Minutes from Karlibad THE STRONGEST RADIUM WELL IN THE WORLD 8,600 MACHE UNITS, NEXT STRONGEST WELL IN THE WORLD ONLY 2,300 MACHE UNITS cures Debilities. Gout, Rheumatism, Ischias, Calcifications, ete. RADIUM-KURHAUS 200 Rooms) built 1912 at an expense cf 7 millions of crowns. Radium Baths, Emanatorium, all resources of the Radium-Therapeutics, also chief physician in the house. NATURAL RADIUM MEDICINAL WATER DIRECTLY CONVEYED FROM THE PUBLIC RADIUM WELLS. Rocm fem K 18.— including board upw. Literature by the “ DIRECTION DER RADIUM-KURHAUS A.G.. ST. JOACHIMSTHAL, BOEHMEN.” Woman's Mission Woman's mission is a striking illustra- tion of the truth that happiness consists in doing the work for which we are naturally fitted. Their mission is always the same; it is summed up in one word— Love, It is the only work in which there can never be too many workers; it krows by co-operation; it has nothing to fear from competition. Women are charged with the education of sympathy, the source of real human unity; and their highest happiness is reached when they have the full consciousness of their vocation and are free to follow it. It is the admirable feature of their social mis. sion, that it invites them to cultivate es which are natural to them, to to exercise emotior which all allow to be the most pleasurable. Auguste Comte. WHAT can be more attractive or luxurious for a fratern ity house, home, club den or office, than a handsome i banner, tie holder, magazine cover, or what not, reprodu Hege seal, fraternity or club emblem, monogram, or in fact anything you desire on velour sheep skin and in the official colors or any colors desired. ‘Theve goods are all hand work. by experienced crattunen and oor jemiert will sarprise yuu. Special ther pillow. pipe rack, wa ‘be submitted on request be for om nd Sullieg Pian, Chicago Pennant Ce. Complete Catalog Free for i. See the tatest ond best motel Unequatied 40” ces! FASHION NOTE TO CHANGE ANY CRAVAT INTO A PUFF, CLEAN WITH GASOLENE AND LIGHT A CIGARETTE, The Greatest Business Convention in History Beckons You to Baltimore Every man who uses publicity in any form—every man with ad- vertising or merchandising problems to solve—should be in Bal- timore from the 8th to the 13th of June. Annual Convention of the of America. Ten thousand deleg: are expected to be present. They will come from all parts of the United States and Canada, and even from abroad. The general sessions, held in the Fifth Regiment Armory, will be addressed by the most progressive and success- ful American advertising and business men. Departmental and other special meetings will discuss in open forum the problems of various branches of the great business of advertising and selling merchandise of every description. At this convention you will have an oppor- tunity to hear of the great progress which is being made in efficiency in advertising—how advertising is being made more productive and profitable. You will hear from the lips of the leaders in the movement just what has been done and is to be done to check and punish The occasion is the ninth Associated Advertising Clubs those who are guilty of fraudulent or mislead- ing advertising. The great educational move- ment, inaugurated by the Association and now being carried out by scores of clubs, will also be fully described by those in charge of the work. Lay sermons by prominent advertising men will be delivered from the pulpits of Balti- more on Sunday, June 8th. Don’t fail to visit this great convention— send your advertising or sales manager if you cannot come personally. | will be welcome, whether members of advertising clubs or not. All will have an opportunity to hear the ad- dresses and to participate in the splendid pro- gram of evening entertainments which Balti- more has provided. Write now to the address below for the full program, hotel accommodations, etc. Associated Advertising Clubs of America Convention Bureau 1 North Calvert Street, Baltimore, Md. comicbooks.com