Life, 1913-05-08 · page 35 of 48
Life — May 8, 1913 — page 35: what you’re looking at
What you’re looking at
This page contains **two distinct sections**: a political cartoon and a motor oil advertisement. ## The Cartoon ("How to Fix It") The left side depicts a figure appearing nervous about performing—the caption reads: "I'm dyin' game fellers, but this bein' the first time I been lynched, I've natchelly got a little touch of stage fright." This is a **deeply racist cartoon** using lynching as dark comedy. The accompanying text offers circular, meaningless advice about Capital and Labor recognizing each other's "fair" claims—essentially arguing that if both sides just remain cooperative, prosperity follows. The satire mocks this naive economic philosophy as circular reasoning. ## The Advertisement (Right Side) A **Gargoyle Mobiloil advertisement** occupies most of the page, arguing that different car motors require specifically formulated oils matched to their precise specifications. It includes a lubrication chart for various car models. **Context**: This Life magazine page (page 943) likely dates to the early 20th century, when such racist imagery was considered acceptable satirical content, even as the magazine positioned itself as socially conscious.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
lave uch Ier- arcttcs: Pharm — ] i Gd bell Je oye 943 “YM DYIN’ GAME PELLERS, BUT THIS DEIN’ THE FIRST TIME 1 BEEN LYNCHED, I'VE NATCHELLY GOT A LITTLE TOUCH OF STAGE FRIGHT.” How to Fix It 4S y APITAL must recognize that L bor is entitled to a fair wage and Labor must recognize that Capital is entitled to a fair return. Accordingly ¢ach must look out for the interests of the other before thinking of itself. That's all that is necessary. If Labor will only concede that Cap- ital is entitled to a fair return, that will enable Capital to make enough so that it can pay a fair wage, and if Capital will only grant that Labor is entitled to a fair wage, then Labor will have enough money so that it can be friendly to Capital and so that it can buy more commodities at h prices which will enable Capital to Pay more wages so that Labor can buy more so that Capital can increase NS output so that it can command higher prices so that political econo- mists and reformers can write articles ke this until the end of time so that the People will know no more after reading than before so that we all may ultimately live together in per- fect peace, politics and prosperity Your oil must reach a// friction mechanical appliances, and separate oil cups. Your car, therefore, requires: An oil whose “body” or thickness is suited to your feed system—an oil that will properly feed to all the friction points. | If you use an oil whose ‘‘body”’ is unsuited to your feed requirements, or whose lubricating qualities will not (Correct _L points The friction-points in a steam engine are reached with lubricants through special In the automobile motor, they are all reached through one lubricating system. ao oe brication properly withstand the demands of service, you will get [& i] { sn] ort one or more of the following results (1) Escape of the compression and explosion past the piston rings. (2) Unlubricated cylinder walls at the upper end of the piston stroke. (3) Imperfect lubrication of many of the bearings. (4) Excess carbon deposit. (Due to the oil working too freely | Past the piston rings and burning in the combustion chamber.) (5) Excessive oil and fuel consumption. (6) Worn wrist-pins. (7) Unduly-rapid deterioration in your motor. (8) Loose bearings. (9) Noisy operation. The average motor has 1500 parts. In different motors, these parts | differ both in measurement and construction. No one oil can possibly | meet the feed requirements of all motors. To establish a sound guide to correct lubrication we have therefore taken a step of the utmost importance to the motorist. | Each season we carefully analyze the motor of each make of c: Based on this analysis, and on practical experience, we specify in a | lubricating chart, printed in part on the right, the grade of Gargoyle Mobiloil we have found best suited to cach of the various models. This chart represents the professional advice of a company whose authority on scientific lubrication is unquestioned the world over— the Vacuum Oil Company. If you use oil of less-correct "body" or of lower lubricating quality than that fate ‘for your car, incomplete or inefficient lubrication is ir. |certain to follow. “Unnecessary friction, and ultimate serious damage must result. If your car does not appear in the partial chart on this page, we will mail on request a booklet containing our complete chart together with | points on lubrication. bikepeee> A grade for each type of motor sa i The various grades, refined and filtered to remove free carbon, are = H | Mobiloil 4°" a seat ra Mobiloil “B'* tm & | Mobiloil **D** on e: | Mobiloil “ E"* Mobiloil ** Arctic ’* They are put upin rand § gallon sealed cans, in half-barrels and barrels. All are branded with the Gargoyle, which is our mark of manufacture. They I fi i we @ t¥ to tt « ole pelt TT ait. a be secured from all reliab'e garages, automobile supply stores. and others who ly lubricants VACUUM OIL CO., DETROIT BOSTON EW YORK CHICAGO — PHILADELPHIA Ford Bldg. 49 Federal St. 29 Broadway Fisher Bldg. 4th & Chestnut Sts. Distributing warchouses in the principal cities of the world Rochester, U. BRANCHES: co S. A. INDIANAPOLIS Indiana Pythian Bldg micbooks.com