Life, 1913-05-08 · page 37 of 48
Life — May 8, 1913 — page 37: what you’re looking at
What you’re looking at
This page mixes editorial content with advertising—typical of early-20th-century Life magazine. **The Editorial Section** reprints a passage from Louisa May Alcott's *Little Women*, contrasting an "old fashioned boy" (Laurie) with modern children. The text criticizes contemporary youth as "smart, irresponsible, ill-mannered," praising instead Laurie's accomplishments, elegance, and modesty. This reflects period anxieties about declining manners and parental discipline. **The Advertisements** include Carstairs Rye whiskey (emphasizing 125+ years of popularity among "men of taste") and the Detroit Electric automobile. The car ad targets affluent buyers with promises of ease, luxury, and reliability—positioning electric cars as vehicles suitable for both business and formal evening wear, a significant selling point for the era. The juxtaposition suggests Life's dual role: cultural commentary on traditional values alongside consumption appeals to the urban elite.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
An Old Fashioned Boy (Ut is rather refreshing, confront- ed as we are with the smart, irre- sponsible, ill-mannered children of to-day. to recall this little reminder from an old favorite.) Amy, who had been pensive all the evening, said suddenly, as if busy over some new idea: “Is Laurie an accomplished boy?” “Yes; he has had an cellent educa- tion, and has much talent; he will make a fine man, if not spoilt by petting,” re- plied her mother. “And he isn't conceited, is he?” asked An “Not in the least; that is why he is so charming, and we all like him so much.” “TL sce; it's nice 10 have accomplish- ments, and be elegant, but not to show off, or get perked up,” said Amy thought- fully “These things are always seen and felt in a person's manner and conversation, if destly used; but it is not necessary to. them,” said Mrs. March. “Any more than it's proper to wear all your bonnets and gowns and ribbons at once, that folks may know you've got “em,” added Joe; and the lecture ended in a laugh.—From ~ Little Wome: by Louisa May Alcott, Ir is an insult to one's norals to be called fast, and an insult to one's in- telligence to be called slow. In the Spotlight °° Popularity 7a- over 125 yrs. :— and men who are in the spotlight of bigaffairs—actors, literary men, Rewspaper men, business men— with their keen, unfailing judg- ment always select Carstairs Rye. New York's —s0 pure, and reatisioron aslow. At all clubs, hotels, cafes and res- taurants patronized by men of taste. ante numbered label shows our bot- Established 1788 Time With a Detroit Electric This is possible because the Detroit Electric is built to meet the conditions of modern city and suburban life. Electricity is the only form of power adapted to such conditions. The car is just the right size for easy handling in traffic and is just as suitable for the evening opera, in full dress, as it is for business or social calls. Of course it has the inherent principle of starting itself and lighting itself, but the biggest advantage of electric power is its simplicity of control. With the Detroit Electric it is no trouble to drive even two or three blocks through the most congested traffic because there are no annoying gears to shift. It is not necessary to “acceler- knowledged as thoroughly reliable, even when complicated with other forms of power, why not secure all of the advantages of electricity when you buy an automobile? Mileage? Plenty of it for all-day use. Hills? Climbs any hill that any other type of car can climb. With the Detroit Electric you need not fear driving out into the country ad- jacent to your city. Another thing, you will be able to ride in luxury on cushion tires which forestalls any pos- sibility of punctures and blowouts. The Detroit Electric has many exclu- sive features, such as one-shect alu- minum roof, aluminum body panels and “closed-in"”” fenders. This ate’ your motive power to IE Ps adds strength and lightness obtain the various speeds, to the car and permits of a neither is there danger of beautiful finish which will not “stalling” in traffic. —SELECTRIC warp or crack. If Electric self-starters and lighting systems are ac- SOCIETY'S TOWN CAR. Mlustrated catalog, showing eight different models, sent upon request. ANDERSON ELECTRIC CAR COMPANY DETROIT, MICH., U. S. A. BRANCHE: BOSTON FF NEW YORK, Broadway at 80th Street BUFFALO CHICAGO, 2416 Michigan Avenue S Selling representatives in 175 leading cites Which End Will You Have ? HE Milwaukee News rejoices that Wisconsin has « greater per cent. of mortgages than any other State. This is not surprising. The ease with which a local news- | paper can be proud of anything within its own State has become proverbial The News presents this quotation from Senator Spooner: “A mortgage is more frequently a sign of industry, frugality and ambition than of hardship or extravagance.” It may be so, but most of us prefer not to prove our industry, etc. in that way There are two ends to all mortgages. Those on the paying end are necessarily more industrious and frugal than those on the receiving end, but, though not objecting to industry and frugality as such, we should rather be the mortgagee than the mortgagor. Wisconsin is undoubtedly a fine State, but not for the reason assigned by the News. comicbooks.com