Life, 1913-04-24 · page 4 of 48
Life — April 24, 1913 — page 4: what you’re looking at
What you’re looking at
This page is primarily **advertising and promotional content** for LIFE magazine itself, rather than political satire or commentary. The "Summer is Coming" section pitches a three-month subscription using a cheerful boy character (Johnny Reed) who claims LIFE provides needed light reading for hot weather. The "On their Joyous Way" section lists humorous fictional magazine titles (Globe Trotter's Number, Hoodoo Number, Bride's Number, Pro-Suffrage Number), likely satirizing the era's proliferation of specialized publications. The cartoon illustrations—a plant in a pot, a boy, a face, and a domestic scene—are decorative rather than politically pointed. The "Have You Noticed" section promotes LIFE's editorial quality and invites reader participation via a two-cent stamp submission for a free miniature edition. This is primarily **magazine self-promotion** rather than political or social satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
\ Summer is Coming Are you fond of light, not too humorous summer reading? Do you wish to have an antidote for the heat and your vacation? One Dollar will insure you a LIFE for three months (see coupon), during the season when you need to be cheerful. “T never cared for heavy stuff,” said little Johnny Reed. ‘In summer time no gloom is mine, for LIFE is what I need.” AUUEGUGUGUNUGOGEGOGEGOGONQAUNDADNGADAGAONNDADANUNDAUODODODUOVNOUNONONDONDNENONDNUAOOANODODNDONUS On their Joyous Way Globe Trotter's Number | j Suburban Number ' Hoodoo Number | Bride’s Number Humorous Number (possibly) Pro-Suffrage Number Enclosed P find One Have You Noticed Dollar _(Ca- nadian $1.13, 5 : . a0 i 5 y Foreign $1.26). That the improvement in LiFe's advertising pages still continues? / Send ain for Every week these pages contain some of the best there is in J three months to the paper. We even hope in time to have the original editorial and_ pictorial features in these pages almost equal, in interest and excitement, the advertise- OS ments themselves. By the way, send us a two- C cent stamp with your name and address, / and we will send you free a copy 7/ SSS of the MINIATURE LIFE, Open oaly to new subscribers: no subscription Fenewed at this rate. order must come to us direct: pot through an agent or dealer. EVERY TUESDAY TEN CENTS RYWHERE A LIFE, 17 West 31, New York 6 Tue 7 . , 00. 52, .04.. Next Week Announcement of Winner in Life's Contest. One Year $5.00. (Canadian $5.52, Foreign $6.04.) ETT MT comicbooks.com