Life, 1913-04-24 · page 5 of 48
Life — April 24, 1913 — page 5: what you’re looking at
What you’re looking at
This page is **not a cartoon or satire**—it's a straightforward automobile advertisement for the Hudson Motor Car Company's new six-cylinder car, published in Life magazine (page 817). The ad emphasizes engineering superiority: 48 expert engineers designed the vehicle, which features electric self-cranking, smooth acceleration, and a top speed of 65 mph. Key selling points include simplicity of design, accessibility for repairs, and the patented Delco electrical system. Pricing is listed at $2,450 (or $1,875 for a four-cylinder model). The ad targets affluent readers by highlighting craftsmanship and reliability over competitors' offerings. This represents typical early 20th-century automotive advertising strategy—emphasizing technical innovation and engineer expertise as status markers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
TEESE AAA AAT TT ETT New Hudson Six Electric Self-Cranking and Electrically Lighted The World’s Largest Builders of Six-Cylinder Automobiles Wherein a Six Excels You will not consider the purchase of any other automobile if you will study the engineerin, a “Six.” other 6-cylinder cars of its day. Note how it throttles down with traffic on every side to 3 miles an hour on high speed, how smoothly, abies it picks up to 58 miles an hour from a standing start in 30 seconds without a jerk. Note that, instea being propelled by machinery. Any HUDSON Six you select is capable of 65 miles an hour. 48 Expert Engineers Built this Car You can have confidence with such an automobile as this for the reason that it is built by 48 expert engineers work- ing together. They worked under the direction of Howard E. Coffin, acknowl- edged America’s foremest designer, who, himself, had built six famous cars and never created a failure. These engi- neers have had a combined experience that will express itself to you when we tell you that they had a hand in building over 200,000 cars of 97 well-known makes and they were gathered from every automobile building nation — . England, France, America, Austria, Belgium, Germany and Hungary. They Have Created a Beautiful Car In addition to an unusual car from a mechanical standpoint, these engineers have built a beautiful car of handsome artistic lines. The delightful sweep of the rear of the car and the artistic man- ner with which it blends with the flush- sided body and at the front combines with the sloping cowl running from the windshield to the hood, evidences the touch of the master body designer. The tonneau is roomier than in most cars. Its 12-inch upholstery gives it the easy rid- ing qualities that are expressed in the fact that touring 300 miles a day with- out fatigue, is possible. Simplicity the Keynote The simplicity of the car may make a striking impression upon you. Its de- sign is so free from all extra contrivances in the way of rods, wires, etc., that you will like it for that reason. Its simplicity will appeal to you because of the acces- sibility of the car with its few parts to wear and get out of adjustment. With achievements that have been embodied in the latest HUDSON car— lote when you ride in the car the things that are distinctly in advance of of the jerky motion that some 6 and 4-cylinder cars have, it gives the sense of flying rather than such simplicity and accessibility any re- pairs to any part of the car that may ever be needed are easy and inexpen- sive to make. The New Hudson Six has electric lights. Itis electrically self-cranked. The famous Delco system, patented, is used. Every motor car luxury is included, speed- ometer, clock, top, curtains, rain-vision windshield, demountable rims, twelve- inch upholstery, etc. Equipped with a five passenger Phaeton body, the price is $2450. At $1875. you can obtain the HUD- SON ‘37"—designed by the same en- gineers who built the Six—and pointed to as the ““Four-cylinder Masterpiece.” Send for catalog or go to the HUD- SON dealer and he will prove HUD- SON value in a hundred different ways. See the Triangle on the Radiator aa HUDSON MOTOR CAR COMPANY 7665 Jefferson Avenue, Detroit, Michigan AAA comicbooks.com