Life, 1913-04-24 · page 3 of 48
Life — April 24, 1913 — page 3: what you’re looking at
What you’re looking at
This page is **primarily advertising for Gargoyle Mobiloil**, a motor lubricant product from the Vacuum Oil Company (Rochester, U.S.A.). The small technical diagrams on the left illustrate common engine problems caused by inadequate lubrication—worn wrist-pins, connecting rod bearings, compression loss, and piston ring damage. These serve as fear-based marketing, showing consumers what happens without proper oil. The bulk of the page features product charts showing which Gargoyle Mobiloil grades ("A," "B," "D," "E," "Arctic") were recommended for specific car models from 1909-1913, plus a company directory listing international offices and distributors. There are **no political cartoons or satire** on this page—it's a straightforward commercial advertisement using technical education as a sales strategy.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
arrived named. -out by 1” or of ist pay below, ricating he oil's ‘ork too bustion " of the ation is vil's low inst the atching LIVE Ies 815 A third result of wrong “body” or low lubri- cating quality is worn wrist-pins. This trouble fauses a dull, metallic knock. In extreme cases the wrist-pins break. A fourth result is worn connecting rod or main bearings. The unnecessary wear is caused cither by the low lubricating quality of the oil, or by an oil whose “body” is unadapted to the fit of the bearings. The bearings in different motors differ widely. roper lubrication they require oils of different A fifth common result is loss of compression and escape of the explosion. ig Tie ols actual lubricating quality plays no part in this loss. The escape is attributable wholly to the oil's incorrect ‘bod: With certain types of piston rings a light-bodied * oil forms too thin a film around the ring. Loss of compression, escaping explosion, and reduced power result. There is no plain symptom by which this escape can be discovered—other than the lessened power of the motor. To.aveid these troubles you must use an oil of the highest lubricating guacaty, and cf cor- rect “body.”” * There is only one way to determine the correct body.” That to carefully analyze the con- struction of the motor. ‘Any less-thorough method can only be a hazard- ous guess. To meet this problem, each season we carefully analyze the motor-construction of every make of automobile. Based on this analysis, and on practical experi- ence, we determine the correct oil for each car. The results of these conclusions are compiled in a lubricating chart—printed in part on these pages. ‘This chart specifics the correct grade of Gargoyle Mobiloil for your car. The efficiency of the oils recommended has been thoroughly demonstrated in practical use. In sheer lubricating quality they stand alone. Oil of the quality and body" recommended is an absolutely necessary step toward: (1) The greatest horse-power efficiency. (2) The smoothest operation. (3) The fewest repair troubles. (4) The lowest operating cost per mile. (5) The longest life to your motor. (6) The greatest second-hand value. \ E have here discussed lubrication with con- siderable assurance. You may wish to know more about the basis for this certainty. We will speak plainly. Lubrication with us is both a business and a profession, Throughout the world the lubricating counsel of the Vacuum Oil Company is sought by engincers who must meet the most rigid efficiency standards. We are depended upon to determine the lubri- cating requirements and to supply the oils that meet them, Our clientele includes thousands of manufacturing plants—located in practically every civilized country. We supply the floating armament of the world's leading naval powers. "We supply practically all of the ocean greyhounds. We supply the acroplane fleets of the leading military powers. Outside of the home field we supply over seventy Soreign automobile manufacturers. HE matter of determining the correct lubri- cating oil for a given purpose requires both scientific study and broad, practical experience. This experience we have applied in carefull studying the lubricating requirements of eac! make of car shown in our chart of recommenda- tions. This chart represents our professional advice. If you use an oil of less-correct “body” or of lower lubricating quality than that recommended, un- necessary friction, unnecessary carbon deposit, loss of power, and ultimate serious damage must result. In buying Gargoyle Mobiloil from dealers it is safest to purchase a full barrel, half-barrel or a sealed five-gallon, or one-gallon can. Make certain that the name and our red Gargoyle appear on the container. A booklet, containing our complete chart and points on lubrication, will be mailed on request. The various grades of Gargoyle Mobiloil, refined and filtered to remove free carbon, are: Gargoyle Mobiloil ‘‘A Gargoyle Mobiloil ‘B’ Gargoyle Mobiloil “‘D” Gargoyle Mobiloil ‘“E’* Gargoyle Mobiloil **Arctic”’ They can be secured from all reliable garages, auto supply stores and others who supply lubri- cants. VACUUM OIL CO. Rochester, U. S. A. BRANCHES IN THE UNITED STATES NEW YORK BOSTON 29 Broadway 49 Federal St. CHICAGO PHILADELPHIA Paber Bidg. 4th & Chestout Sts. FOREIGN MARKETER: BOMBAY HONG KONG Vacuum Oil Company Vacuum Ol Company BUDAPEST KOBE uum Ol Company, R. 1 Vacuum Ol! Company BUENOS ATRES LISBON ‘Vacuum Ou Company Vacuum Ol! Company CAIRO LONDON Vacuum Oil Company Vacuum Ol! Company, Ltd. CAPE TOWN MELBOURNE, Vacuum Ol Company Vacuum Oll Company Prop., Ltd. of South Africa, Ltd. COPENHAGEN Vacuum Oll Company DETROIT Ford Bidg. INDIANAPOLIS Indiana Pythian Bidg. Moscow Russian Vacuum Oil Company, Ltd. PARIS Vacuum Ol Company, 8. A. F. 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