Life — April 17, 1913 — page 3: what you’re looking at

What you’re looking at

# Analysis This page is primarily an **advertisement** for the Locomobile automobile, not political satire. The ad appears in *Life* magazine (page 763) and promotes the Locomobile brand with the slogan "Easier Riding, Better Service." The image shows an early automobile (appears to be from the 1910s-1920s era) stopped at what looks like a rural stream or ford crossing, with several figures and possibly another vehicle nearby. The ad emphasizes practical features: "Ten Inch Upholstery" and "Electric Motor Starter"—selling points for comfort and modern convenience to potential buyers. The Locomobile Company was based in Bridgeport, Connecticut. This represents straightforward product marketing rather than political commentary or satire.