Life, 1913-04-17 · page 4 of 52
Life — April 17, 1913 — page 4: what you’re looking at
What you’re looking at
This is primarily an **advertisement page** for Life magazine's subscription, not a political cartoon. The page features eight cartoon figures in various poses of hurried movement—running, leaping, and gesticulating wildly—arranged around the centered text "OBEY THAT IMPULSE." The recurring theme appears to be **impulsive action**: the exaggerated, comedic drawings suggest people being driven by sudden urges or instincts to move, chase, or flee. The satirical point seems gentle—poking fun at human nature's tendency toward spontaneous behavior. The page promotes a 3-month subscription for one dollar, includes coming issues listings ("Bride's Hosiery," "Humorous Heart-to-Heart"), and subscriber notices about summer address changes. The artwork style is typical of early 20th-century satirical illustration, emphasizing physical comedy through caricature.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
OBEY THAT IMPULSE 3 Months One Dollar (See Coupon) To Regular Subscribers Are you going away this summer? If you are, remember to send a notice of your change in address. Demure and sei rt theold and &/ _ Enclosed fied new ad- */ One Dollar (Can- dresses adian $1.13. Foreiga SY $1.26). Send LiFe for three months to Vole NG Coming Number. Sy “Chet ERT pas a) Suburban aly to new subscribers: no subscription te. TI mast come y, Open onl renewed at this rat 7 aN to us direct: not through an agent or dealer. Hs = LIFE, 17 West 31, New York § 2 Heart-lo-Heart NS ONE YEAR $5.00, (CANADIAN $6.52, FOREIGN $6.04.) comicbooks.com