Life, 1913-04-17 · page 2 of 52
Life — April 17, 1913 — page 2: what you’re looking at
What you’re looking at
This is a straightforward **product advertisement**, not political satire. The page promotes Wrigley's Spearmint chewing gum using a whimsical illustration of Father Time (identifiable by his winged form, long beard, and traditional hourglasses) to convey the slogan "Time Flies Pleasantly With Wrigley's Spearmint." The ad claims the gum's fresh mint leaves provide inexpensive oral refreshment that improves teeth, breath, appetite, and digestion. The classical Father Time figure is a conventional marketing device meant to suggest the product makes time pass enjoyably. The advertisement recommends buying gum "by the Box" and chewing after meals—standard early 20th-century promotional messaging with no political content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Time Flies Pleasantly With ial HPN \ WRIGLEYS Yip 7 As you roll this refreshing morsel under your tongue, you are brightened and soothed. The delicious juice of fresh crushed mint leaves is the most inex- pensive exhilarator known. And your teeth, breath, appetite and digestion improve all the while. Buy It by the Box = N It costs less—of any dealer—and stays fresh until used VN CHEW IT AFTER EVERY MEAL comicbooks.com