Life — April 17, 1913 — page 2: what you’re looking at

What you’re looking at

# Wrigley's Spearmint Gum Advertisement This is a straightforward **product advertisement**, not political satire. The page promotes Wrigley's Spearmint chewing gum using a whimsical illustration of Father Time (identifiable by his winged form, long beard, and traditional hourglasses) to convey the slogan "Time Flies Pleasantly With Wrigley's Spearmint." The ad claims the gum's fresh mint leaves provide inexpensive oral refreshment that improves teeth, breath, appetite, and digestion. The classical Father Time figure is a conventional marketing device meant to suggest the product makes time pass enjoyably. The advertisement recommends buying gum "by the Box" and chewing after meals—standard early 20th-century promotional messaging with no political content.