Life, 1913-04-10 · page 3 of 48
Life — April 10, 1913 — page 3: what you’re looking at
What you’re looking at
This page is primarily a **product advertisement**, not satire or political commentary. It promotes the White Motor Company's "White Seven Passenger Six" automobile. The ad emphasizes the vehicle's practical features: electric self-starting, lighting, and fuel economy through White's "small bore, long stroke" engine design. The tagline "WHITE ECONOMY Is Actual Economy" argues their vehicles offer genuine savings through durability, requiring less maintenance, repair, and tire replacement. The only visual element is a photograph of the automobile itself—a touring car typical of the 1910s era. There is no cartoon, caricature, or satirical commentary present. This is straightforward commercial marketing in Life magazine, highlighting mechanical efficiency and cost-effectiveness to appeal to middle-class American consumers of that period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
WHITE ECONOMY Is Actual Economy THE small bore, long stroke White Engine introduced actual engine economy in gasoline and oil, into this country nearly four years ago. Now that the need for economy is becoming abso- lutely necessary, White supremacy in the efficiency of its simple engine is recognized. And White economy goes farther. It includes in its scope wear, repair and tire cost. Proportions of weight, engine power, and wheel base are carefully balanced to meet the requirements for which each model is specifically built. Add to this the wonder- fully few parts in White Cars, and the care with which every piece of material is selected and finished, and White su- premacy is acknowledged and White economy is the result. And White Owners Know It Gasoline Motor Cars, Ti comicbooks.com