Life — April 10, 1913 — page 2: what you’re looking at

What you’re looking at

# Life Magazine Spring 1913 Advertisement This page is **primarily a champagne advertisement**, not political satire. It features a bottle of "Louis Roederer" champagne labeled "Grand Vin Sec" (dry champagne), positioned centrally among flowering vines and branches. The scenic background shows a river landscape. The text identifies the distributor as "L. La Montagne's Sons" with offices in "New York - Chicago," suggesting this advertisement targeted wealthy American consumers. The "Spring 1913" text and floral framing evoke renewal and celebration—typical marketing messaging for luxury goods. This represents how Life magazine, though known for satire, generated revenue through high-end product advertising aimed at affluent readers during the early 20th century.