Life, 1913-04-10 · page 4 of 48
Life — April 10, 1913 — page 4: what you’re looking at
What you’re looking at
This page is primarily an **advertisement for Life magazine itself**, presented as a contest/puzzle offer. The illustration shows four figures in costume: an ornately-dressed Oriental figure holding a mirror, a military officer in plumed helmet, small fantastical creatures, and an elderly woman. These form a **rebus puzzle**—a visual riddle where images represent words or phrases that readers must decipher. The text promises a three-month Life subscription (for one dollar) to anyone solving the rebus correctly. It emphasizes the offer's legitimacy ("This is no joke. We really mean it") and includes an alternative offer for those who don't solve it. This was a common promotional strategy for magazines, using puzzles and prizes to attract new subscribers. The specific meaning of the visual rebus is unclear without additional context or solution.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Anybody giving the correct answer to this rebus will receive a three months’ subscription to Lire by sending one dollar. For further particulars see coupon. This is no joke. We really mean it. e Enclosed find One Dollar The I dea (Canadian $1.13. Foreign $1.26). is perfectly simple. You guess the rebus. oem ARE for Then you write it out and send it with Offer No. 2 your name and address to LIFE, en- Don't guess the rebus, and we will send closing at the same time one dollar you “a copy of the Miniature LIFE ons cin Ci or a perfectly good two-cent stamp. (check is good). _In case you live Ineither case you lose noth in Canada or across the water, ing—not even your LIFE. you send a little more (See cou- pon. These disagreeable financial details never did reat tS ‘, oo y Na 2 y ) Open only to new subscribers; no subscription and you will immediately renewed at this Tate” Thi order just come '@ ¢ +s Us direct; not through an ag ‘ begin receiving LIFE for three months. LIFE, 17 West 31,NewYork 4 Or > J ONE YEAR $5.00, (CANADIAN $5.52, FOREIGN $6.04.) comicbooks.com