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Life, 1913-03-20 · page 37 of 44

Life — March 20, 1913 — page 37: what you’re looking at

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Life — March 20, 1913 — page 37: Life, 1913-03-20

What you’re looking at

This page is primarily **advertising and lifestyle content**, not political satire. The main elements are: **Von Gal Hats Advertisement**: Features two men in fedoras. The ad emphasizes that von Gal Hats are "the accepted standard of head-dress for men," appealing to properly dressed gentlemen seeking distinction. This reflects early 20th-century menswear conventions where hat choice signaled respectability. **"How I Dressed on $2.39 a Year"**: A practical lifestyle article about economical dressing—darning clothes, repurposing lace, crocheting sweaters with newspaper insulation. This reflects Depression-era or wartime frugality. **Other Advertisements**: Gibson's Rye whiskey (emphasizing 80-year tradition) and Holland tourism (promoting centennial celebrations and the Peace Palace). **Cartoon Fragment**: Lower right shows a card-playing scene with dialogue "Great Scott! The Black Hand! I'll have to give up another beef bone"—likely a comedic reference to the mafia or gambling debts, though context is cut off. The page reflects **1920s-1930s consumer culture** blending luxury goods advertising with Depression-era practical advice.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The Ideal Year to Visit HOLLAND THE PICTURESQUE Centenary of the Restoration of Holland's Independence Sill be celebrated this summer by Interesting exhibitions and FESTIVITIES IN 30 TOWNS feuding the !nauguration of the Peace Palace at The Hague. charming Middelburg, tho Gem City of Holland, aaint, old-ceatury manners and customs, should be a feature of every tour, : ‘Re quickest route from England to Holland Is via Flushing, Bithe new steamers deluse, the largest crossing the channel. For booklets, time-tables and all information apply to American Agency, Netherland State Railways and Flush- ing Route, 334 Fitth Ave., New York. How | Dressed on $2.39 a Year (Continued from page 381) an umbrella, a parasol, one fine pair of long gloves, one pair of heavy short gloves, a large kitchen apron buttoned from neck to toc; under this I wear no + gown—it is not necessary. My warm sweater I crocheted myself, m two complete articles, one dark blue id one blue gray. 2B veen these two I put three thicknesses of the Daily Monitor and sewed the two firmly to- gether. This is very warm and_ the crinkly sound only lasted a few wear- “Correct Styles for Men’’ Let the finishing touch to your Easter apparel be a von Gal Hat. Their trustworthy style, snappy and rich appearance, confer upon the wearer that air of distinction so earnestly sought by correctly dressed men. The combining of superior quality workmanship with fashion’s latest has made ings. I can wear it either side out, and many of my friends think I have two ¢ Sweater coats instead of one. mer scarf looks like real lace, von Gal Hats the accepted standard of head-dress for men. There's a style and shape in a stiff or soft hat made to suit your personality. And offered at a price you'll find is right. for I cut the good parts out of ail my lace rerehh cme Prices $3, $4 and $5. If your dealer cannot supply you, write for Spring and old lace handkerchiefs, made them into ra hake Zen dealer: cannot enpply xen, writ squares of the same size and put them your hat size, height, weight and waist measure. Add 25e ether wit! : aid, th together with fine honiton braid, then We are Makers of the Celebrated $3 Hat dipped it in weak coffce, which gave it Factories: Offices and Salesrooms: Danbury, Conn. Niagara Falls, Ontario, Cana wes. von the rich yellow of old lace. My als are a triumph. I wear no ying ond 4 York et, Boston Straw Hat Factory: Baltimore, Md. Inconrony 1, in the true Greek fash- Panama Factory: New York ion. I cut the soles from heavy card- board and cover them both sides with cloth of the desired color, then sew a shaped piece over the toe; this I fre- quently paint by hand or bead in a de- sign. The long straps are fastened at GIBSON'S RYE the heel and laced about the foot and ‘A WHISKEY OF TRADITIONS ankle. My feet always look mést attract- RADITIONAL for high quality, absolute ive, as I have them in many dainty purity, satisfying richness, velvety mellowness, colors i T Gelightful fragrance nearly. 80 years the My hose for street wear I always rein- whiskey standard of the world. Every drop old raincoat of my husband's. This net of Gibson's is made from selected, matured vo : —_ rye and sparkling spring@Water; ripened in a fixed tem- perature, and held in she original wood. We especially commend the disulfafonof 1900—the finest éld whiskey money can buy! Shipped from our4warerooms to order of your dealer, drdire tByoft, express prepaid =ansi S “GREAT SCOTT! THE BLACK HAND! 1'LU MAVE TO GIVE UP ANOTHER BEEF BONE, comicbooks.com