Life, 1913-03-20 · page 36 of 44
Life — March 20, 1913 — page 36: what you’re looking at
What you’re looking at
This is primarily an **advertising page** from an early 20th-century American magazine, not a political cartoon. The page contains four separate product advertisements: 1. **Cascade Pure Whisky** — promotes quality distilled whiskey with romantic imagery ("Mellow by Moonlight") 2. **McCallum Silk Hosiery** — advertises men's silk socks as durable quality products 3. **Arrow Collars and Shirts** — features three collar style names (Kenmore, Baltic, Devon) and promotes them as fashionable, durable, and correctly-fitted 4. **Humorous verse** — a parody of "Mary Had a Little Lamb" making a joke about cash expenditure, likely referencing the various products' prices The page reflects early 1900s consumer culture: products marketed to men emphasizing quality, style, and durability. The verse at bottom appears to be satirical commentary on spending on these goods—the joke being that just as everything Mary had was "sure to go," so too was customers' cash.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
: Silk hose destined for MELLOW _ Af \ hard wear should be the MOONLIGHT, ; best quality possible to | secure. Men who wear: silk hose exclusively find McCallum’s the mos satisfactory obtainable today. — HE Cally CASCADE | MmauSSnNceest Its quality, beauty and style have built the Tepu- PURE WHISKY | tation of these oldest Is pure with the essential | and largest manufac- @| turers of silk hosiery in America. purity of Nature's finest products — distilled, aged and bottled to maintain Made i in all the newest plain and fancy effects, also the natural perfection un- changed. men’s accordion and two-tone weaves with tubular silk ties to match. At all prices upwards from One Dollar Orieienl besiine hes j at the best dealers everywhere. SEO A DICKEL & CO Di e Ten S&s i 7 McCallum BHosiery Company Northampton, Mass. “KENMORE” “BALTIC” “DEVON” ARROW COLLARS correctly reflect in their styles the latest trend of fashion. They are not only the most correct, but the most durable and perfect fitting collars made. 2 for 25c. Canada, 3 for 50c. ARROW SHIRTS The makers depend upon their good qualities to bring you MARY HAD A LITTLE LAMB, back for more bearing the same label next time you need AS NO DOUBT YOU ALL KNOW. shirts. $1.50 and up. Send for Booklets. AND EVERYTHING THAT MARY DID CLUETT, PEABODY & CO., INC., Makers, Troy, New York HIS CASH WAS SURE TO GO. comicbooks.com