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Life, 1913-03-20 · page 38 of 44

Life — March 20, 1913 — page 38: what you’re looking at

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Life — March 20, 1913 — page 38: Life, 1913-03-20

What you’re looking at

This page is primarily **advertising and fashion editorial**, not political satire. The large central illustration depicts a fashionable woman in an elaborate spring gown—the "Vogue" Spring Dress Materials Number being promoted. The ornate lettering spells "VOGUE." The content announces Vogue magazine's coverage of Paris fashion openings for spring 1913, featuring designs from prominent couturiers like Poiret, Doucet, Callot, and Paquin. The text emphasizes that Vogue's Paris correspondents will report the latest fashions "as promptly as the fastest mails can bring over the drawings." The right sidebar advertises Kathryn Murray's facial exercise system and a Rapid Fireless Cooker stove. This represents typical early-20th-century Life magazine content: fashion promotion mixed with advertisements targeting affluent readers interested in beauty products and domestic conveniences. There is no political cartoon or satire present.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

LIVING up to its title, this Vogue contains the smartest fabrics made for this season by Rodi Gaillot- | Guinot, and the other great manu- | facturers. Net only will there be dozens of photographs of the exactly | right materials for the Spring of 1913 | but suggestions as to just how these new fabrics must be used to ensure that exquisite harmony of line, color, | and material that distinguishes the true Parisian gown. | EVERY member of our little army of foreign correspondents has been sta- tioned at Paris during the past month. By every steamer since the first Spring “Opening” they have been sending us made-on-the-spot sketches and de- scriptions of the new gowns, suits, hats, and accessories. Already you have had | predictions and hasty cable reports. jut the first of Vogue's carefully pre- pared surveys of the approved modes appears in the number now on_sale. Its official title is the Spring Dress Materials Number—and it is the first of the Spring Fashion Trio, 25 Cents a Copy $4.00 a Year Now on Sale—On all 1R CONDE NAST Publisher HESE three numbers will cover the Paris openings from start to finish. It is impossible now to say just which opening will be discussed in which number. Poiret and Doucet may ap- pear in the April 1st Vogue. Callot and Paquin will, perhaps, make their bow to you in the April 15th number. But, as already announced, Vogue will present these openings and the others just as promptly as the fastest_mails can bring over the drawings. There- fore, we name no dates; but simply advise you to read all three numbers | and thereby sce for yourself every | worth while new thing that Paris has to offer, NEWSDEALERS tell us that they are completely sold out of Vogue in the first three or four days. Would it not be well to reserve in advance the next three numbers? The demand for this Spring Fashion Trio will be even greater than usual. 443 Fourth Ave. New York City. cutrure © THE, FACE = = Caezerviaed Meectea Restores Youthful Expression and Beauty When tho skin and muscles of the face lose thelr the face sags all out of shape, nose to mouth lines, lines abet eyes. mouth and forehead, and double chin appear, and. tio become flabby, ‘The shin of the neck looks withered aad yea ‘and deep lines form. My system of facial exercises. by restoring clastictty to te skin and muscles, removes and prevents these marks of age. It Is equally valuable for too thin or too plump face or neck." Stuy sage, vibratory, electrical and other external treatments cans exercise even the superficial muscles well and they cannot execer the deeper muscles at all. These deep muscles must be exerciat to restore or preserve youthful appearance. My new booklet, “Facial Exercise.”* fully describes my sya, It telly how young’ women may enhance and preserve and tow mature women may restore facial charm. No one ts too od benefit, Write for my book today—FREE. KATHRYN MURRAY, Dept. 113, 417 S. Dearborn St., CHICAGO only makes them wear a whole year, but obviates the necessity for rubbers in wet weather; rubbers are most ungainly anyway. My evening dress was a real bargain When in New York with my husband, I saw a beautiful paper costume (pear! gray and American Beauty pink) on a model form exhibited in a dress pattern department. I asked the clerk about it and he told. me it was soon to be re- placed by a fall costume. Then I asked to buy it. I got it for a song and it fitted me perfectly. For three years it has been most satisfactory, for as I only wear it two or three times a season dura- bility is not a requisite. I am always careful not to allow any water to touch it. The petticoats to wear with this I fashioned with fancy shelving paper of an attractive design. My winter dress I made of three new potato sacks. My summer gown I bought ready made for seventy-nine cents at a sale. My bathrobe is made of crash towels which have worn out, cut in squares and sewed together and dyed turkey red. I have made a beautiful black fur col- lar (a Chow dog of a neighbor died), and this I attach at the neck when I use it for a carriage cloak. My negligée is very dainty. It is made from a worn tablecloth, dyed lavender and trimmed with two old doilies. I submit the following table, which is a careful record of my expenditures. Let no one think that I do not always make a good appearance; on the contrary, I Fireless Get My 1913 SPECIAL swe Price Offer food bill, 34 fuel, half your work, and food cot| tastes better. 30 Days Free Trial Complete outfit aluminum utensiy free. Covers and cooking compart} ments lined = pure aoe fe odoriea. Prue Boot’ asa ‘direct-trom ier] Newsstands | prices, Wm, Campbell Co., Dept. 77, Detroit comicbooks.com