Life, 1913-03-20 · page 35 of 44
Life — March 20, 1913 — page 35: what you’re looking at
What you’re looking at
This page contains book advertisements on the left and an Abbott-Detroit automobile advertisement on the right, with one small cartoon. **The Cartoon:** At bottom left, a woman in an evening gown asks a man in formal attire "Well, how do you like it?" He responds: "I think you should have waited until Life's awful number." The joke is a play on *Life* magazine itself—he's suggesting she should have unveiled her new outfit in the magazine's special "awful number" (likely a humorous annual issue). It's a self-referential gag promoting the magazine to readers. **The Advertisements:** The left side promotes four Macmillan novels dealing with serious social themes (industrial tragedy, human motivation, adventure). The right side is a lengthy automobile advertisement emphasizing the Abbott-Detroit's technical superiority, reliability, and status as "leader of motordom"—claiming superior electrical systems and durability through extreme weather conditions. The page reflects early 1910s priorities: serious literary fiction alongside emerging consumer goods marketed through technological claims and social prestige.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ONE WOMAN’S LIFE By Robert Herrick, Author of “The Healer," “Together,” etc. A forceful drama of a human soul. “A fine modern study of human motive.” arkable book—the best and boldest Robert Herrick has done yet.""—New York Sun. $1.36 net. COMRADE YETTA By Albert Edwards, Author of “A Man's World.” “A powerful novel of great social significance. Lays bare by vivid art the tragedy and industrial shame in a great city’s under- world.” $1.35 net PATSY By S. R. Crockett, Author of ‘Love's Young Dream,” “The Stickit Minister,” etc. A stirring story of Galloway in the years of smuggling and adventure, “Well worth reading.” —Boston Herald. $1.25 net CONCERT PITCH By Frank Danby, Author of ‘Pigs in Clover,” “The Heart of a Child," “Joseph in Jeopardy," etc. A love story of London Bohemia—"‘far and away the best novel Frank Danby has written,” $1.36 net Published at THE MACMILLAN On Sate at 64-66 5th Ave. New York COMPANY Book Stores cardia LGMOe/ She: WELL, HOW pO YOU LIKE IT? “1 THINK YOU SHOULD HAVE WAITED UNTIL LIFE'S AWFUL NUMBER.” es — 4 IN_ AS PE THE ONE PERFECT CAR HE Abbott-Detroit easily maintains its position as leader of motordom. This leadership is shown in the instant incorporation of the newest and best ideas in auto- mobile construction. The Abbott-Detroit was the first car to adopt electric lighting as reg- ular equipment—this four years ago. The single unit electric self-starter found on every 1913 model, cannot be duplicated for dependability and efficiency. For service, elegance, comfort and all around mechanical perfection, the Abbott-Detroit stands the incompar- able and unapproachable car. Hundreds of shrewd buyers declare that | the Abbott-Detroit cannot be matched at any This true with thore having $10,000 cars as those who |) paid much less. Unsolicited testimonials being received daily show that in sccres of instances 1912 Abbott-Detroits have been driven from 10,000 to 20,000 miles through all sorts of weather and | road conditions without a single cent being spent for repairs. If, a3 an owner, you want a car that will | sive you the same consistent service year after year. you should buy an A} 4 dealer you will hold your trade Cale sure future success by handling this perfect and reliable car. ABBOTT MOTOR CO. 615 Waterloo St. DETROIT, - MICH. (7 comicbooks.com