Life — March 20, 1913 — page 34: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“Born with the Republic” You need never spec- “LIFE. Proverbs of the Egyptians Some Examples Quoted from S. H. Leeder's New Book. In his book just published by the Scribners, S.H. L Proverbs with which the Egyptians en- rich their conversation. Here are a few ples Don't ask any man about his origin; you can read it in his face.” “If you censure your friend for every fault he commits there will come a time when you will have no friend to cen- “If you spend all your time collecti y for fear of poverty you are prac- poverty “ He who is standing on the shore may as well be a spent swimmer.” “Man is often an enemy to things of which he is ill informed. “Knowledge without practice is like a bow without a string. “The next best thing to belief in God is to sympathize with people.” York Sun ulate further | on whisky. Here’s the sure way of getting the best —37,814 endorsements from high- | standing physicians prove | it. | James E. Pepper Whisky —bottled in Bond; for 133 years ‘‘the standard by which all other whisky is judged.” If you cannot obtain the genuine, WRITE hip 4 full cme (pee id) East ot Rocky Ata, thru nearest distributor, f TTLEC Ig Distillery No.$ Lexington, Kentucky THE OPINION OF AN EXPERT T® item of manufacturing cost has a good deal to do with quality of circulation, A publication which commands the work of the best authors, which buys its illustrations from the highest-priced artists, which has a large and well-paid staff, etc., must necessarily attract to itself a higher class of readers than a publication which is cheaply thrown together. If advertisers are not willing to consider such matters, the grade of paper used and ance and cocked her hat full in my face. For my part, I have one gene to the behavior of the fair sex. I see them singular in any part of their dress, I conclude it is not without s evil intention; and, therefore, question not, but the design of this strange fash- ion to smite more effectually their male beholders. Now, to set them right in this par- ticular, I would fain have them consider with themselves, whether we are not more likely to be struck by a figure en- tirely female, than with such an one as we may see every day in our glas Or, if they please, let them reflect upon their own hearts, and think how they would be affected should they meet a man on horseback, in his breeches and jack-beots, and, at the same time, dressed vp in a nightrail. all the other details which go to distinguish between publications, then they cannot have a clear idea as to ‘‘quality’’ and the esti- mation of quality circulation becomes with them a matter of guesswork. More and more it will become a question in the advertising world as to how circulation is secured. Does the subscriber take the paper voluntarily, because he iatends to read it thoroughly, or does he take it, perchance, because a neighbor’s little girl comes around, because the price is so low and because he wants to encourage the child? Man does not live by faith alone. Neither can an advertiser exist by making quantity of circulation a fetich and by ignoring the big vital facts back of the quantity. —Editorial from PRINTERS’ INK, January 9, 1913. comicbooks.com