Life, 1913-03-20 · page 33 of 44
Life — March 20, 1913 — page 33: what you’re looking at
What you’re looking at
This page primarily features **advertising and social commentary**, not political cartoons. The left column reprints an 18th-century essay by Joseph Addison from *The Spectator* (1712) mocking women who adopted masculine fashion—wearing hats with feathers, riding coats, and wigs. Addison satirizes this gender-blending as ridiculous; a country tenant famously mistakes a dressed-up woman for a man until seeing her petticoat. The essay treats cross-dressing fashions as an absurd social problem requiring gentle correction. **The irony for modern readers**: This 1712 essay appears in a *1920s-era* Life magazine, likely to humorously contrast historical prudishness about gender presentation with contemporary society. The adjacent advertisements (Heublein cocktails, Cortez cigars) suggest the magazine's sophisticated, modern audience. The right page features a Bell Telephone advertisement comparing the telephone to a telescope—both extending human reach beyond normal limits, though phones democratically serve everyone versus telescopes serving only astronomers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Some Ladies’ Fashions in 712 JOSEPH ADDISON IN “THE SPECTATOR” Among the several female extra cies I have already taken notice of, is one which still keeps its ground mean that of the ladies who dress them- selves in a hat and feather, a rid coat and a periwig, or at least tie up their hair in a bag or ribbon, in imita- tion of the smart part of the opposite sex. I shall here take notice of this mix- T hay: already shown my dislike of this im- ture of two sexes in one person. modest custom more than once; but, in contempt of everything I have hitherto said, | am informed that the 1 a at city a infested with these female cavaliers. I remember when I was at my friend, Sir Roger de Coverley’s, about this time twelvemonth, an quest lady of this order appeared upon the plains which lay ata distance from his house. I was at that time walking in the fields with my old friend, and as his tenants ran out on every side to see so strange a sight, Sir Roger asked one of them, who came by us, what it was. To which the coun- try fellow replied: “'Tis a gentlewoman, saving your worship’s and hat.” This produced a of mirth at the knight’s house, had a story at the same time of another of his tenants, who, meeting ‘this gen- anlike on the highway, was Try One of Our Dry Varieties Martini—Regular Mastin mid (ace) rtini—Brut Manhattan—Regular Manhattan—Dry At all dealers G.F,Heublein & Bro. One Policy FOR _g MEN OF BRAINS IGARS “MADE AT KEY WEST— The Telescope of Speech The astronomer, by the power of his telescope, becomes a reporter of the movements of a hundred worlds greater than ours, and the student of celestial activities millions of miles away. He points his instrument at any spot in the heavens, and his sight goes rushing through space to dis- cover and inspect a star hitherto unknown. Up to the power of his lenses, his vision sweeps the universe. As the telescope may be focused |upon any star, so the telephone may be focused upon any person within the range of its carrying power. Your voice may be directed any- whefe in the Bell System, and it will be carried across country at light- ning speed, to be recognized and answered. The telescope is for a very limited class, the astronomers. The telephone is for everyone. At the telescope you may see, but cannot be seen. At the telephone you may speak and be spoken to, you may hear and be heard. By means of the Bell System this responsive ser- vice is extended to the whole nation. AMERICAN TELEPHONE AND TELEGRAPH COMPANY AND ASSOCIATED COMPANIES asked by her whether that was Cover! Hall. The honest man secing only the male part of the querist, replied, “ Yes, sir"; but upon the second question. whether Sir Roger de Coverley was a married man, having dropped his eye upon the petticoat, he changed his note into “No, madam.” For my own part, I am for treating the sex with greater tenderness, have all along made use of the tle methods to bring them off little extravagance into which they have sometimes unwarily fallen. I think it, 589 One System Universal Service absolutely necess, the n between t ry to keep up two sexes, and howeve: to take notice of the jest encroach- ments which the o I hope, therefore, that I shall not hear any more complaints on this sub- ject. I am sure my she-disciples, who peruse these, my daily lectures, have profited but little by them, if they are capable of giving in to such an amphib- ious dress. This I should not have men- tioned, had not I lately met one of these, my female readers, in Hyde Park, who looked upon me with makes upon the other comicbooks.com