Life — February 27, 1913 — page 3: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

T° you who are trying to decide which car to buy—we want to offer a few suggestions. You have looked at many different makes of cars. You have found that in most respects they are very much alike. They have nearly the same specifications; the same equipment; the same general appcarance—at least, while new. T° choose wisely, you must look into all the unseen factors, in which lie the differences between cars. Study the cars, of course. Insist that your car have all the modern features. But before you invest your money—whether you buy a Chalmers or not—be sure to get satisfactory answers to the following questions: 1. How long has the company been in business ? ._ Is it a sound, well-managed institution? Has it demonstrated its ability to manufacture suc- cessfully? Is it progressive? Is it likely to be in business permanently? Is it big enough and strong enough to attract the best class of dealers? The kind of car you get depends absolutely upon the kind of a company that is behind it. No company is more firmly established or tter managed than the Chalmers. It has long n“first’” in its class. 2. Does the company manufacture its own parts or merely assemble ? This is a vital question. The company that eliminates the parts-makers’ profits is able to put Which Car? It Js Hard to Decide, Isn’t It? into its car better value for your money. It can manufacture its own parts more accurately, it can give you service and supply your ne years to come. No automobile company manufactures a greater proportion of the parts of its car than the Chalmers Company. 3. What do owners say about the car? Are they satisfied? Owners of a car are the people who know. ‘They are the ones whose opinion is the result of experience—satisfactory or otherwise. So take the general opinion of the owners and you will make no mistake. Be guided by their opinion of car, company and dealer. Chalmers owners are satisfied. We are glad to have you ask their opinion of Chalmers cars. 4. Has the car itself quality, or is it merely a collection of “fea- tures”? Be sure the car you buy has the real “c and in-built quality that comes only from pa taking workmanship all the way from designer to final inspector. Chalmers cars have all the “features” and all the conveniences that any cars have. In addi- tion they have Chalmers quality in every line, in every part. 5. Will the car command a good price in case you care to sell it two or three seasons hence? Of course you are not buying your car with the idea of selling it. But it is well to know that you can sell it at a good price—if later you want to do so. Furthermore, the cars that bring good prices second-hand are the cars that are stand- ard, the cars that are built to last, the cars that the public knows are good. Chalmers cars have for years brought the highest second-hand prices of any cars in their class. “Thirty-Six” (4 cyl. 36h. p.) “Six” (6 cyl. 54 hp.) . . $2400 “30” (4 cyl. 30h. p.) . . $1600 (Prices include full equipment and are f. 0. b. Detroit.) $1950 "THESE cars have all the modern features of convenience and comfort. In power, speed, comfort and convenience, in beauty, style and luxury the Chalmers offers you the utmost value. reater than these tangible things, more to you, more worth the money you in- ¢ the intangible things behind the car— mers factory and the Chalmers organ- No other cars can give you these added values that make the Chalmers the choice of the wisest motorists. If you make careful comparisons, we believe you will decide on the Chalmers. And when you do we urge you to place your order at once. It's not long till spring now, and the only way to insure carly delivery is by an carly order. Chalmers Motor Company, Detroit comicbooks.com