Life, 1913-02-27 · page 2 of 40
Life — February 27, 1913 — page 2: what you’re looking at
What you’re looking at
This page is primarily a **Johnnie Walker whisky advertisement**, not political satire. The large illustration shows a caricatured figure (likely representing the brand's mascot "Striding Man") in top hat and formal dress, pouring whisky and smiling broadly. The caption reads "Born 1820 still going strong." The ad promotes a "Wonderful New Protective Bottle" designed to prevent refilling—addressing concerns about counterfeit whisky. It emphasizes that Johnnie Walker maintains consistent quality worldwide through this anti-tampering bottle design. The two bottle illustrations show the "RED Label" and "BLACK Label" varieties. This appears to be vintage advertising rather than editorial satire, reflecting early 20th-century concerns about product authenticity and counterfeiting in the spirits trade.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Born 1820 a i ———— 5 ———-—— still rs = going strong. “Togs K Saat: THE WONDERFUL NEW PROTECTIVE BOTTLE a a HAVE YOU SEEN IT YET? We do not claim absolute ‘“non-refillability "—but the possibility of anything being put back into this bottle is so remote as to afford ample protection for the man who wants to know exactly what he is getting, and for the dealer or house-servant to escape all suspicion. The perfection of this Bottle after years of expensive experiment forges the last link in the chain of Johnnie Walker supremacy in Scotch Whiskies. Since it is impossible to improve the quality of Johnnie Walker “RED.” Label and Johnnie Walker “BLACK” Label Whisky, it ts only fitting that this new bottle should be used to bring every drop of these two ages of Johnnie Walker safely under seal to you. fe Y ‘To safeguard these ages, the policy of the distillers of Johnnie Walker Whisky for the future is ie \ the same as their policy’ of the past. First and foremost to see that the margin of stocks over vl 4 sales is always large chough to maintain their unique quality. Guaranteed same quality throughout the world. If you have any difficulty in obtaining Johnnie Walker Whisky in this new “ Protective” bottle, send us a postal card with the name of your dealer, and we will see that you are supplied. WILLIAMS & HUMBERT, Agents, 1158 Broadway, New York. JORININOE WAGNER “RED Label” “BLACK Label” (Every drop over to years old.) (Every drop over 12 years old.) MATURED BY TIME AND NATURE ALONE. comicbooks.com