Life, 1913-02-27 · page 4 of 40
Life — February 27, 1913 — page 4: what you’re looking at
What you’re looking at
This page is primarily **promotional advertising** for Life magazine's upcoming Easter issue, rather than political satire. The central oval photograph shows a woman in an elegant white evening gown, likely representing the magazine's fashion content. The text announces that readers must pay 25 cents for the special Easter Number (regular subscribers receive it included). The copy emphasizes the issue will feature multiple themed sections: "Coming Fashion Number," "Awful Number," "Hoodoo Number," "Globe Trotter's Number," and others. The small cartoon at bottom left, captioned "Did you ever lead an Easter Life?" appears to show children in Easter dress, making a mild pun on "Easter life" versus typical life. This is essentially a subscription appeal using humor and the promise of varied entertainment content to drive sales of a special holiday edition.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The long and short of it is simply this: That you will have to pay 25 cents for the Easter Num- ber of LiFE next week. Coming Fashion Number « Awful Number (Mch 25) (Unless you are a regular subscriber, Hoodoo Number in which case it is included as Globe Trotter's Number ae Bride's Number part of your subscription.) Suburban Number and possibly a Humorous Number Almost Here / Enclosed Don't be alarmed! Something is coming but nothing that will cost you anything find One This paragraph relates only to the Miniature Life No. 2 (free as the balmy J ind On 2 of spring). ss dl Dollar (Ca- Miniature Life No. 1 (of which we printed 500,000 copies) went off ike nadian $1.13. hot cakes; considering the fact that we issued it without any charge. Foreign $1.26). Tt has been such a tremendous and overwhelming success that we 7 Send LIFE. for ‘are now engaged in getting up Miniature Life No. 2. f thivee months to Something to cheer you in your dull moments and hand around to your neighbors. You will never get it back, if you have the kind of neighbors we have (but this is purely personal and ought not to be in this advertisement any way). il you wish a copy of Miniature Life 2 when issued, send your name and addressin at once (with the inevitable two-cent stamp). It will be full of excru- ciatingly humorous pictorial and lit erry con- ceptions. Open ouls to new subscribers: no subseription Tevewed at this rate. This order must come to Us direct; not through an agent or dealer. LIFE, 17 West 31, New York One Year $5.00, (Canadian $5.52, Forelgn $8.04.) comicbooks.com