Life, 1913-02-06 · page 31 of 48
Life — February 6, 1913 — page 31: what you’re looking at
What you’re looking at
This is a **product advertisement**, not satire or political commentary. Goodyear promotes its "No-Rim-Cut" tires by claiming they solve a genuine problem: traditional clincher tires would cut the rim when deflated, causing costly damage. The ad's persuasive strategy appeals to consumer economics: it cites massive sales figures (918,687 tires sold last year) as proof of superiority, claims the tires last 25% longer, and argues they save "close to half of one's tire money." Technical diagrams show design features—removable rim flanges, braided wires, double-thick treads—intended to demonstrate engineering superiority over competitors. The headline "Will You Still Over-Spend for Tires?" creates rhetorical pressure, implying that not buying Goodyear represents wasteful spending. This represents standard early-20th-century advertising combining technical explanation with emotional persuasion.
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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
No-Rim-Cut Tires 10% Oversize All Tiredom Records Broken This Coming Season Will You Still Over-Spend for Tires? You who don’t know No-Rim-Cat tires waste a pretty large share of your tire money. Note this convincing evidence: Men who do know bought last year 918,687 Goodyear tires. And they wanted 400,000 more. They bought more than men bought in the previous twelve years put together. The demand has broken all records of Tiredom, after countless mileage tests. Look at This Tire You can see that rim-cutting is made completely impossible. There are no hooks on the base as with old-type tires. The removable rim flanges are set to curve outward. The tire, when wholly or partly de- fated, rests on a rounded edge. The tire is held on by our patented feature—by six flat bands of 126 braided nized into the tire base. That makes the tire base unstretchable. The tire can’t be forced off, and yet it slips off like any quick-detachable when you remove a rim flange. We control the only way known to make a satisfactory tire of this type. wires vul See the Oversize You can see that these tires are over- size, compared with clincher tires. We claim but 10 per cent. But care- ful comparison of air capacity shows an tual average oversize of 16.7 per cent. We compared with six makes of clinch- ers. Even 10 per cent. oversize, under average conditions, adds 25 per cent. to the tire mileage. Branches and Agencies in 103 Principal Citi More Service Stations Than Any Other Tire See the Non-Skid Compare this Non-Skid with all other non-skids. You can see for yourself the tremendous advantages. Note that we here add a complete ex- tra tread, making a double-thick tread. This extra tread is a very tough rub- ber. So the non-skid feature is im- mensely enduring. The blocks are deep-cut and sharp- cut. Countless edges and angles grasp the road surface with a bulldog grip. Then these blocks widen out sothey mect at the base. They don't center the strains on a part of the fabric. They distribute the strains as with smooth- tread tires. That means a long-lived (jooD Now, isn’t it time that you made a comparison? Is it wise to face, for another season, blow-outs and rim-cuts and waste? The evidence is that No-Rim-Cut tires save close to half of one’s tire money. Stop and consider what that means to you. If you question such savings, make mileage tests. And remember that hundreds of thousands have made them, with some two million Goodyear tires. clincher t patent ti Five minutes spent in a Goodyear shop will convince you that these things mean less tire cost. What Mileage? We can't prophesy the mileage, be- yond our warrant, which you'll get from No-Rim-Cut tires. es become Our e never does, rim-cut Usage proves that 10 per cent. ove size, with equal tires, adds 25 per cen to the tire mileage. Reason will tell you that double-thick will outlast commen non-skids, Now we ask you to learn, by odom- Il this means to you. Do It Now Don't go on paying excessive tire up- keep, if this way really ends it That depends too largely on things we can't control. It depends on tire size as compared with car weight. It depends on roads and usage. eter test, what We can only say how the mileage compares with other tires under the same conditions. And that you can prove by comparison. Tires should be judged by the cost per mile, Else w is the use of work- ing out these economies? Statistics show that 23 per cent. of all Here are tires that can’t rim-cut. Here are oversize tires. Here are double-thick non-skids. Reason says they ought ‘to save money. Legions say they do. And these tires, on sheer merit, now outsell all others. You owe yourself a trial of such tires. AKRON, OHIO No-Rim-Cut Tires With or Without Non-Skid Treads THE GOODYEAR TIRE & RUBBER COMPANY, AKRON, OHIO Write for the Goody ldth-year edition. It t know, after fourt ting down tire expense. We Make All Kinds of Rubber Tires, Tire Accessories and Repair Outfits Main Canadian Office, Toronto, Ont.—Canadian Factory, Bowmanville, Ont. (961) comicbooks.com