Life — February 6, 1913 — page 3: what you’re looking at

What you’re looking at

# Analysis This page is **primarily an advertisement**, not satirical content. It promotes the Locomobile automobile, featuring a scenic photograph of the car traveling through Monterey Bay with passengers enjoying a coastal landscape. The ad emphasizes two technical innovations: the Locomobile's electric lighting system and electric motor starter—features presented as superior to competitors. The text highlights practical advantages: the starter works reliably, operates quietly, and functions even when the engine is off-center. Pricing information indicates Little Six models started at $4,400 and Big Six models at $5,100—expensive vehicles for the era, suggesting the Locomobile targeted wealthy consumers. The Locomobile Company of America lists offices in major cities, positioning itself as a nationally established luxury automobile manufacturer.