Life, 1913-02-06 · page 3 of 48
Life — February 6, 1913 — page 3: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not satirical content. It promotes the Locomobile automobile, featuring a scenic photograph of the car traveling through Monterey Bay with passengers enjoying a coastal landscape. The ad emphasizes two technical innovations: the Locomobile's electric lighting system and electric motor starter—features presented as superior to competitors. The text highlights practical advantages: the starter works reliably, operates quietly, and functions even when the engine is off-center. Pricing information indicates Little Six models started at $4,400 and Big Six models at $5,100—expensive vehicles for the era, suggesting the Locomobile targeted wealthy consumers. The Locomobile Company of America lists offices in major cities, positioning itself as a nationally established luxury automobile manufacturer.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Locomobile Lighting and Starting The Locomobile Electric Lighting System gives most light. Always works. Consumes least power. Provides most light at lowest speed. Most efficient A book we have published under the title of ““Locomobile Lighting and Starting” tells you of the electrical superiority of the Locomobile. This is sent on request. It shows you that the combination of the electric motor starter and the electric lighting system, used on the Locomobile, presents to the buyer a series of attractive features not to be had in any other motor car. The Locomobile Electric Motor Starter is the sim- plestand most powerful oneinuse. It rotates the motor even if it stops on dead center. It works every time. Operates most quietly. Turns over the Locomobile six cylinder engine from 70 to 80 revolutions per minute for a longer time than any other system. It is the best installed system in use, and this is one of the most impor- tant considerations of all. The Locomobile Company of America General Offices and Works $ Main Street, Bridgeport. Conn. regardless of cost. Every detail worked out in the best way known. Costs far more than other systems and is the only installation of its kind. In writing for‘‘Locomobile Lighting and Start- ing” ask also for the 1913 Locomobile Book. The Locomobile’ Sixes for 1913 combine the most wonderful equipment, the most beautiful lines and the finest chassis ever offered. Prices of Little Six-models from $4400 up. Prices of Big Six models from $5100 up. BRANCHES New York, Chicago, Boston, Philadelphia, Pittsburgh, Atlanta comicbooks.com