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Life, 1913-02-06 · page 4 of 48

Life — February 6, 1913 — page 4: what you’re looking at

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Life — February 6, 1913 — page 4: Life, 1913-02-06

What you’re looking at

This page is primarily an **advertisement for Life magazine's Valentine's Day issue**, scheduled for the following week. The central text promises "The Valentine Number of Life Next Week." The illustration features six cherubs (cupids) in various playful poses scattered around the announcement. The small text at bottom left, labeled "Sh—!," references an upcoming "Awful Number" on March 27, employing onomatopoeia ("B-r-r!") to humorously suggest dread about whatever that issue will contain. The subscription information and pricing appear on the right side. This is essentially a **teaser advertisement** using cute cherub imagery to promote the Valentine's issue while hinting at contrasting editorial content to come later—a common marketing technique mixing sentimentality with anticipation of satirical content.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Sh—! It’s coming. Already its baleful shadow is creep- ing over the land. We did not dare issue a Humorous Number. But on March 27, the Awful Number will be with you — B-r-r! Valentine Number of RG e s Enclosed find One Dollar (Cenadinn Sets) Foreign $1.26). Send LIFE for three months to Open only to new subscribers; no subscription renewed at this rate. This order must come to us direct; not through an agent or dealer. LIFE, 17 West 31, New York ONE YEAR $5.00, (CANADIAN $5. 52, FOREIGN $6.04.) comicbooks.com