Life — February 6, 1913 — page 4: what you’re looking at

What you’re looking at

# Analysis This page is primarily an **advertisement for Life magazine's Valentine's Day issue**, scheduled for the following week. The central text promises "The Valentine Number of Life Next Week." The illustration features six cherubs (cupids) in various playful poses scattered around the announcement. The small text at bottom left, labeled "Sh—!," references an upcoming "Awful Number" on March 27, employing onomatopoeia ("B-r-r!") to humorously suggest dread about whatever that issue will contain. The subscription information and pricing appear on the right side. This is essentially a **teaser advertisement** using cute cherub imagery to promote the Valentine's issue while hinting at contrasting editorial content to come later—a common marketing technique mixing sentimentality with anticipation of satirical content.