Life, 1913-02-06 · page 2 of 48
Life — February 6, 1913 — page 2: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not a political cartoon. It promotes the Waverley Silent Electric automobile, priced at $2,900. The ad features a scene of elegantly dressed people (a man in a top hat and women in period dress) admiring or boarding the vehicle. The marketing emphasizes luxury features: low-hung body, easy riding, comfortable seating, and crucially, **silent operation** — a major selling point for early electric cars, which were quieter than gasoline engines. The text highlights the vehicle's sophisticated engineering, including exclusive elliptic springs and spacious interior. This targets wealthy, urban consumers seeking refined transportation. **Context for modern readers**: Electric vehicles were viable luxury options in the early 1900s before gasoline engines dominated. Quietness was a genuine advantage marketed to affluent buyers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Copyright in E Low Hung Body—Low Set Chairs Amazing Easy Riding Rear Drive Four Chairs Here is an electric that t, spacious pull- Cozy Corner is a full six inches lower airs, one for every than any other high grade passenger, insure you electric— against crowding and allow Which is swung on full — of comfortable relaxation. elliptic springs, resulting in While the driver has full a cradle-like ease of riding viewahead fromtheold time, which noothercarcanrival. — sociable left-hand rear seat. Patents Pending The Silent Waverley Limousine-Four This combination of low-hung body and full Batcery equipment insures s; Elliptic springs is an exclusive feature of Waver- that are both greater than ley patented drop sill construction—no other re ery boxes underneath the seats—we ight for the comfort of the riders, no nodate mechanism, Free on request, as 1s our Commercial Vehicle Catalog, shor delivery wagon to a’ s-ton truck, Address Chicago Branch THE WAVERLEY COMPANY New York Branch 2425 Michigan Ave. 190 South East St., Indianapolis, Ind. 4754 Broadway 40 Cells Lead Battery Tron Clad or 60 Cells Edison Extra comicbooks.com