Life — January 23, 1913 — page 3: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The Best Electric Motor Starter The Finest Electric Lighting System Combined only inthe Locomobile The Locomobile Electric Motor Starter operates by simply pressing a foot pedal. No strength or skill required. Only one action. Turns over engine 70 to 80 revolu- tions per minute, longer than any other system. So powerful that backfiring is impossible. Removable pedal feature provides valuable locking device when car is left standing. The Locomobile Electric Lighting System is the most satisfactory one in use. Gives most light. Always works. Consumes least power. Provides most light at lowest speed. Most effi- cient regardless of cost. Every detail worked out in the best way known. Costs far more than other systems and is the only installation of its kind. The Locomobile Electric Motor Starter developed for the Locomobile is the most powerful one in use. Simplest system. Rotates six-cylinder Locomobile motor even if it stops on dead center. 70 to 80 revolutions per minute. Works every time. Operates more quietly than any other system. Best installed system in use. The installation of starter is as important as the starter itself. Each model with this device lists at One Hundred Dollars more than 1913 prices as announced. All six cylinder cars shipped after Jan. Ist will be thus equipped. That all 1913 Locomobile owners may be on the same basis, Sixes already delivered can be similarly equipped at the same price. Advantages of Our Motor Starter Advantages of Our Lighting System Most powerful electric motor starter, No motor can backfire against it. The Dynamo keeps batteries fully charged under all conditions 95 per cent. of all Parts are of Locomobile Design and Construction Storage Battery has sufficient capacity to tige over all average stops of owners, cAceshalt i chrome ictal mel, heat c wrdened and round, ang Acid Proof terminals, Battery cannot be coupled up wrong. 120 ampere hours. Se renyrmh SI ask Sooty arseaedives groames 8 Regulator oo dashboard. Maintains proper electrical balance between dynamo Gears, Chrome nickel steel, heat trested,thesameas we useinthe Transmission, “54 battery, dynamo and li Detery aod Uh Stating Mater eaten sane oe rs w speed of generation. Our dynamo. at 450 revolutions per minute, can and noe anne Motor an integral part of the power plant. Mounted on the engine carry full load of all the lamps, or when car {s moving less than nine miles per hour. ‘ : portans feature. Efficiency. Our regulation of the field strength of the dynamo proportion- Quietness. High grade workmanship makes it quietest electric motor starter te to its speed and requirements of lamps makes for utmost efficiency, and system, Test other systems for quietness, Then test ours. taloizrem consumption of fuel. 7 Unit System. The starting motor is designed for self-starting only. It is Accessibility. The fuse box is on the dash under the hood. Regulator is on the serles wound for rapid acceleration. It has no other function to perform. Thus best dash, in plain view at all times, Commutator can be cleaned without removing dynamo, penta are cesiaate, Wiring. Conforms to the highest electrical standards. The electrical instal- implicity. One action only, Pressure oa the f\ ger from the driver's lation {s as fine as that in the finest dwelling. Wire manufactured to our own specifi- seat starts the motor every time. cation. Protected by armored conduit. Junction fuse box on the dash to protect each Locking Device. The foot plunger {s removable. When the driver leaves circuit. Bayonet locks. the car standing without attention, he takes the plunger with him. No one can Lamp Features. Headlights and other !amps are specially designed for the ‘meddle with the apparatus or start the motor Ia his absence Locomobile only. Our parabola specially worked out to give maximum diffusion and New Plunger Switch. Conveniently located under the front floor-boards, maximum projection. On aclear night itis possible to pick up the rear of a preceding where it ts always immediately accessivie. vehicle one-third of a mile away. New York Chicage Boston The Locomobile Company of America gaiimere’ Minneapotls Pit Janta ni pay General Offices and Works, Bridgeport, Conn. fas Frameless pager comicbooks.com