Life, 1913-01-23 · page 4 of 40
Life — January 23, 1913 — page 4: what you’re looking at
What you’re looking at
This page announces "Miniature Life Number Two," a special issue of *Life* magazine. The satirical content features two caricatured figures: 1. **The horned demon** (upper left) represents "The Awful Number of Life"—a joking reference to numerology or superstition about unlucky numbers. The demon will travel "from Maine to California" on March 25 at noon. 2. **The distressed man** (right) appears panicked about buying this "Awful Number," saying he has "troubles enough of my own"—humor derived from the fear of bad luck. The page promotes upcoming "Coming Numbers": an "Inaugural Husbandlet's" issue (likely about newlyweds), a "Congressional" number about government, and an "Easter" issue. The satire mocks readers' superstitions while promoting the magazine's special editions at 25 cents each.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SISGRIES as ENF IAR OI 7 ICTR PNT KG wee =.) Ae? yes Sf NS NEE The Awful Number of Life is now an assured fact. On March 25, at high noon, it will send a systolic shudder from Maine to California and from the Penobscot Bay to the coral reefs of Florida. AG Miniature Life NumberTwo Is coming. We printed 500,000 copies of Miniature Life Number One and have only a few thousand left. (Sent to any address on receipt of a two-cent stam ou hurry.) We are now preparing Miniature Life Vumber Tico, to be printed in colors, full of ripping “Nothing could induce willicisms, or shall we say jokes ? me to buy that Awful Number. Ihave troubles enough of my own.” Special Offer Coming Numbers 7” Baclosed find (One Dollar (Can- adian $1.13. re! Inaugural This number will usher in the new administration. sec Send LIFE Husbandette’s Are you one of those cringing creatures? If so, take ” ‘forthtee sngathe to heart of grace. You will, in this number, be amply de- fended (maybe!) Congressional Containing an inexhaustible lack of information about Congress and government in general. Easter The title of this number doesn't give the slightest idea of its remarkable features. Itwill contain some of the most Open only to new subscribers: no subscription wonderful advertisements in the world, also other things {ores direct ae thtceah oh cee eee z A of bs to us direct; not through an agent or dealer. of minor importance. The price will be 25 cents. LIFE, 17 West 31, New York comicbooks.com