Life, 1913-01-23 · page 4 of 40

Life — January 23, 1913 — page 4: what you’re looking at

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Life — January 23, 1913 — page 4: Life, 1913-01-23

What you’re looking at

# Analysis This page announces "Miniature Life Number Two," a special issue of *Life* magazine. The satirical content features two caricatured figures: 1. **The horned demon** (upper left) represents "The Awful Number of Life"—a joking reference to numerology or superstition about unlucky numbers. The demon will travel "from Maine to California" on March 25 at noon. 2. **The distressed man** (right) appears panicked about buying this "Awful Number," saying he has "troubles enough of my own"—humor derived from the fear of bad luck. The page promotes upcoming "Coming Numbers": an "Inaugural Husbandlet's" issue (likely about newlyweds), a "Congressional" number about government, and an "Easter" issue. The satire mocks readers' superstitions while promoting the magazine's special editions at 25 cents each.