Life, 1913-01-23 · page 2 of 40
Life — January 23, 1913 — page 2: what you’re looking at
What you’re looking at
This page is primarily an advertisement for Clysmic Spring Company's "Clysmic Booze Book," a 44-page guide to mixing alcoholic drinks. The advertisement features an elegant illustration of a woman in profile admiring flowers in a bottle of Clysmic liquor. The imagery juxtaposes refined, aesthetic beauty—the woman's classical profile and delicate flowers—with alcohol consumption, suggesting that drinking Clysmic products is sophisticated and tasteful rather than crude or vulgar. The "Booze Book" promises "genial toasts for every occasion," marketing drinking as cultured entertainment. This reflects early 20th-century advertising strategies that associated commercial products with elegance and social respectability. The page appears to be primarily commercial content rather than satire or political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Published every The Annual Subscript on Ten Con's -LIFE- Entered a the Pot Ofie at New Yor N. Yos 8 Second | Sa Te 7 : Cooyrght a England he Beith Possessions ye As ( ie | : i | | | i ry j 3 | a The Clysmic Spring Company Announces the publication of “THE CLYSMIC BOOZE BOOK.” This beautiful and useful little book of 44 pages, lithographed = in colors and ‘embossed, tells everything worth knowing about the mixing of drinks, and contains a selection of genial toasts for every occasion. A copy of it will be mailed to you upon : the receipt of ten cents to cover cost of distribution. R CLYSMIC SPRING COMPANY i o Waukesha, Wis. K comicbooks.com