Life, 1912-12-26 · page 3 of 41
Life — December 26, 1912 — page 3: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire**—it's a straightforward automobile advertisement for the Locomotile Company of America, published in *Life* magazine (which contained advertising alongside humor content). The ad showcases a 1913 Locomotile motorcar driving through hilly terrain with passengers. The text emphasizes that while high-grade motor cars are "largely influenced by reputation and appearance," the Locomotile offers substance: "The Best Built Car in America." Two models are highlighted: "The Little Six" (60 horsepower) and "The Six '48'" (82 horsepower). The scenic landscape photograph serves as aspirational imagery, suggesting the vehicle's capability for leisure driving through rural America. The company was based in Bridgeport, Connecticut.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Locomobile The Little Six with 60 Horsepower The Six “48” with 82 Horsepower High Grade Motor Car Sales are largely influenced by reputation and appearance. This is decidedly the case with the 1913 Locomobile, whether chosen for Beauty, Comfort or Finish. But to.those who also wish to look beneath the surface, we offer “The Best Built Car in America.” | xun | comicbooks.com