Life — December 26, 1912 — page 3: what you’re looking at

What you’re looking at

# Analysis This is **not a political cartoon or satire**—it's a straightforward automobile advertisement for the Locomotile Company of America, published in *Life* magazine (which contained advertising alongside humor content). The ad showcases a 1913 Locomotile motorcar driving through hilly terrain with passengers. The text emphasizes that while high-grade motor cars are "largely influenced by reputation and appearance," the Locomotile offers substance: "The Best Built Car in America." Two models are highlighted: "The Little Six" (60 horsepower) and "The Six '48'" (82 horsepower). The scenic landscape photograph serves as aspirational imagery, suggesting the vehicle's capability for leisure driving through rural America. The company was based in Bridgeport, Connecticut.