Life, 1912-12-26 · page 2 of 41
Life — December 26, 1912 — page 2: what you’re looking at
What you’re looking at
This is primarily a **product advertisement**, not satire or political commentary. It promotes the Stevens-Duryea automobile, a luxury "fine motor-car" manufactured in Chicopee Falls, Massachusetts. The ad emphasizes the C-Six model's qualities: distinctive design, solid construction, ease of operation, power, and reliability. The phrase "Nearly a Quarter-Century of Leadership" references the company's established reputation as "Pioneer Builders of American Sixes." The illustration shows a seven-passenger touring car with well-dressed occupants in what appears to be a scenic natural setting, suggesting leisure and affluence. The tagline and imagery aim to position Stevens-Duryea as a premium automobile choice for wealthy consumers. Pricing ranged from $1,550 to $2,950—substantial sums in this era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“Nearly a Quarter-Century of Leadership” Distinctive in its lines of beauty; fundamentally constructed and pro- vided with unusual details for ease; silent; abundant in active power-— the C-Six sets a new standard for the fine motor-car. Stevens-Duryea Company Chicopee Falls Mass “Pioneer Builders of American Sixes" comicbook