Life — December 12, 1912 — page 29: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Prosperity Yours—or the Other Fellow’s ? Motor Trucks 6% Ton STon 3':Too 2 Ton the fields. The farmers’ bins are bulging. The rail. roads are buying. The steel mills are running full blast again. Many believe the American people are beginning the most prosperous era of their history, On the crest of the prosperity wave will ride orly those alert, far sighted houses which project themselves into the fu- ture and prepare for it. Here is a big and_ interesting problem for them: how are all these products, this grain, these cottons, these textiles, this steel and this machinery going to be carried to the ultimate consumer ? . . ° HE dawn of a new prosperity rises today on America. The election is over. Bumper crops have come from The railroads wil! take care of their share as usual. But the railroads do not carry the goods to the ultimate consumer. Every piece of goods that is hauled by railroad 100 miles is hauled by horse or automobile at least 5 miles over strects. ‘The extent of road transportation is today away beyond the belief of the average man, Wheat, for instance, is hauled to the railroad by horse or automobile. The railroad hauls it to the mill and then on to the city. The horse or automobile hauls it to the grocer and from him to the ultimate consumer. Thus the story goes. Are your horses aé/e to take care of the increased business? Have You enough horses to take care of the increased business ? Don't buy more horses. Buy motor trucks, They can work twenty-four hours a day if necessary. They can haul three times the load. ‘They can cover a greater area of territory. ‘They reach out and get new business, ‘They never tire. eet travel as fast at the end of the day as at the beginning. They do not die suddenly. They do not consume on Sunday. * . . Motor trucks are increasing at the rate of about 100 per AMERICAN LOCOMOTIVE COMPANY, cent per year. They are being used now in every line of business. “Nearly every house that has bought one motor truck has bought more motor trucks. Sixty-two per cent of the Alco trucks we have built were purchased on reorders. That is the evidence. The testimony of nearly a thousand Alco owners is against the horse. Within a year Alco trucks have risen from sixth to a commanding position. They have behind them a company with a capital of $50,000,000,—a company of 77 years’ ac- cumulative transportation experience. And bear this in mind: sixty-five per cent of all Alco owners are rated by Bradstreet and Dun at $1,000,000, or over. Big business houses are shrewd buyers. They seldom purchase mistakes. Nearly every one of these big business houses has bought more Alco trucks. This is a good guide for the smaller business house, for it can avoid the danger of an unwise pur- chase if it, too, selects the Alco. . * * We sell the Alco truck on a scientific basis. We are not so much interested in the immediate future as in the ultimate business. Therefore, a year ago, we established the Transpor- tation Cost Bureau, This Bureau will determine for you just how much your horses are actually costing you, will blue print your horse delivery system, reroute your hauls, estimate if you can employ motor trucks to advantage, determine how many you need, the size, the type of body, and will show you what the automobile equipment will save over the horse equivalent. The saving runs from 15 to 40 per cent, depending on the type of business. The service rendered by this Bureau is without charge to you. Write for information today. A new 112 page book on Alco Trucks has been pre- pared and is now being distributed. It is sent gratis. 1882 Broadway, NEW YORK Builders of Alco Motor Trucks, Alco Motor Cars and Alco Taxicabs Movers of the World’s Goods since 1835 2457 Capital, $50,000,000 comicbooks.com