Life, 1912-12-05 · page 111 of 116
Life — December 5, 1912 — page 111: what you’re looking at
What you’re looking at
This page primarily contains **advertising and light verse**, not political satire. The main content is a **Detroit Electric automobile advertisement** (center), using Christmas gift-giving as a marketing hook. It appeals to the fantasy of surprising a wife or daughter with a luxury electric car on Christmas morning—positioning it as superior to Santa's sleigh itself. The ad emphasizes the vehicle's modern "chainless" shaft drive and other technical innovations as selling points to wealthy consumers. The surrounding text consists of humorous **verse celebrating the letter "D"** and its uses (Destiny, Delight, Desire, Divorce, etc.)—a playful word-game rather than satire. An **Old Overholt Rye whiskey ad** appears at bottom left. The "Too Much" short story excerpt at bottom right is unrelated editorial content. This represents Life magazine's typical early-1910s mix of **advertising-supported entertainment for affluent readers**, rather than political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ju he fr] —j— 2S SS D O, D, through all our life we see How much we must rely on thee! First factor in our Destiny, The real beginning of Delight, Important, too, in each Decree That marks a purpose Definite: Without cherished Dreams And fond Delusions could not be. Decidedly, O, D, it seems Much praise we must thee. thee, all our Devote to Without thee, all romantic Deeds Would change to weak, schoolgirlish “ee’s"! Alas, unless one wisely heeds, Thou art the starting of Disease. But, also, we'd not Do or Dare Unless we had thy helpful start To shield us from the empty air— swift Dart would be but And what would Cupid be without Thy help in Ducky, Dove and Dear? Despair, Distraction, Darkest Doubt, Without would be Deuced queer! And since thou startest us upon Affection’s broad highway, of course thee When wedded happiness is gone, We look to thee to start Divorce. a ie Kye of Fond Memorres Through all the changing scenes of life—its joys, its / successes, its never-ending round of work and play— one thing appeals always to the man who knows Old ‘Same for 100 years’” A satisfying drink —the rye of an- R cestral worth. Distilled @. and bottled in pS bond by A. Overholt & Co, o Pittsburgh, Pa. Too Big to Come Down the Chimney ! HIE. wonderful sleigh of Santa Claus that rides over all the world in a single night is not more fascinating than the charm of the etroit Electric. Imagine the exclamations of surprise and delight from wife or daughter if this beautiful motor car were delivered at your home Christmas morning. What more exquisite expression of the Christmas spirit could you possibly offer ? It will bring joy to all the family from morning ‘till night, from Christmas ‘till Christmas, year after year —a perennial pleasure. The real advances made in the development of the electric automobile are dis- Conspicuous among them are: modern tinctly Detroit Electric ideas. The “Chainless” Shaft Drive—a real shaft drives Horizontal controller lever, built into the side of the ear itself, out of the ways sion in all directions (ote rear curved glass panel with front seats centrally located, giving well-balanced Sppearance whether occupied by one of more persons iy panels, door panels and roof made of pure alum- inum which retains a beautiful and permanent Gish Boston Anderson Electric Car Co. Evanston Brosklye 409 Clay Ave., Detroit, U.S.A. Kansas City Cleveland Branches: Minneapolis New York, Beosdway at 80th Stre:t The vital unseen parts of an electric automobile are the very bulwark of your investment. Our new 1913 Detroit Electric catalog covers these points in detail. Sent upon request. Christmas deliveries cannot be made unless you order early. © without danger ot checking or warping: “Closed.in” fenders made of alominum instead ef Feather: Pianoe ainged hoods; Doors opening forward to prevent acci- dents and for convenience in reaching for door hand! Springs with Cy Cored eter 200,000 pound: per square inch: Four (2 vets) extia, powerful brakes: ‘Adjustable brake pedals, and other equally important features Chicago, 2416 Michigan Ave. Besides, the Domain of the Mind Makes many mighty claims of thee— And, truth to say, thou are most kind And helpest to the last Degree. Who signs his name with LL.D., D.D., et cetera—and who That knows the worth of C. O. D. That would not thank thee, P. D.Q? And, when we're angry, then O, D, We make a sudden Dash for thee! Too Much The aspiring young author was anxi ously aw Finally, he hastened to know the worst gg the postman’s ring is patience was rewarded and fa: it!” he exclaimed, “That's what T sank cejectedly into a cha call rubl “Wh “T sent that magazine two poems and they sen| ¢ back three.”—Harper’s. comicbooks.com