Life, 1912-12-05 · page 110 of 116
Life — December 5, 1912 — page 110: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. It contains four luxury product advertisements targeting upper-class consumers circa 1910s-1920s: 1. **Dean's Wedding Services** (top left): Promotes elaborate custom wedding cakes and planning services 2. **Blauvelt Sweaters** (top right): Markets hand-knitted, full-fashioned sweaters emphasizing superior craftsmanship 3. **Naiad Dress Shields** (bottom left): Advertises undergarment shields to protect clothing from perspiration, featuring a Cole Phillips illustration 4. **The Linen Store's Handkerchiefs** (bottom right): Emphasizes 60 years of selling pure linen handkerchiefs, with various embroidered and lace options The ads reflect early 20th-century concerns: hygiene (dress shields), quality craftsmanship, luxury goods for special occasions, and the status signaling of fine imported linens. There is no political cartoon or satirical content—this is straightforward period advertising in a magazine known for both humor and commerce.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
END us the color scheme for your wedding, the number of guests expected at the reception and the size of the bridal party, and we will be pleased to send you suggestions of DEAN'S latest New York ideas. These will include prices of DEAN'S famous Wedding Cake in boxes with monograms of distinctive design, the Bride’s Cake, containing special gifts, unusual favors for the bridal party, cases for ices, special confetti, the bride's cake knife, the marriage service book and wedding certificate, the wedding gift record, etc. 628 FIFTH Fute FASHIONED SWEATERS Ts ERE'S a big difference between the Blauvelt Full-Fash- ioned Sweater and the sweater so commonly seen. Knitted to shape by hand methods—of fine, long-fibre worsted—the Blauvelt Sweater fits perfectly at every point. Fash- ioned true to size—practically invisible seams—hand-made_buttonholes—re-in- forced pockets—fully five seasons of style, warmth and service in every garment. The new Raglan Shoulder (illustrated) gives a fine, shapely effect, While we recommend the handsome and durable Blauvelt French Stitch, Blauvelt Sweaters are made in any stitch desired. Fee motoring. fall. fshing. shooting. camping. and all other red-blood sports, wear the mart, fullfashioned Blauvelt Sweater. For men ‘and women, in all atitches and colors. At your dealer's, or write to us, and we will sce you are supplied. Write for Handsome Style Book THE BLAUVELT KNITTINGCO. 8 Camptell Suet, The Crowning Attribute of Lovely Women is Cleantin: A woman's personal sattstaction ng and dainty Is doubled when she knows every about Ler Is exqulsitely eteau., Naiad Dress Shields jelteate skin: are Zen be easil ec. Every pair guaranteed. me colored reproduction of this beautiful Coles Phillips drawing on heey paper, 19.2 12, cent for 100. No adeertising. The C. E. CONOVER CO., Mfrs. 101 Franklin Street, NEW YORK y Registered , Established Trade Mark Half a Century Xmas Handkerchiefs At “The Linen Store” When you buy Handkerchiefs at “The Linen Store” you know they are Linen. We have sold nothing but pure linen in handkerch‘efs for sixty years. You know that our * Hand Embroidered" Handkerchiefs are Hand En.broidered. You know our “Real Lace” és Real Lace. You know that when a Handkerchief is machine embroidered or trimmed with machine lace, we will tell you so. When ee buy fine Handkerchiefs for Christmas Gifts at “The Linen Store,” it is a satisfaction to know that their quality is assured. We quote fer some popular lines as follows: Madeira Embroidered Handkerchiefs with dainty eyelet embroidery and scallop edges, §0c, 7§c and $1.00 cach. Swiss Handkerchiefs with Beautiful Hand Embroidery ina large variety of designs, 50c, 75¢ and $1.00 cach. Real Lace Handkerchiefs at $2.00, $3.00 and up to $25.00. Hand Embroidered Initial Handkerchiefs. Ladies’ at 25¢, E and $1.00 each, Men's at 25¢, 40c, 50c, 75¢ and ch, Mail Orders Receive Our Prompt Attention. James McCutcheon & Co. 5th Ave. and 34th St. New York comicbookMeurl