Life, 1912-11-28 · page 38 of 44
Life — November 28, 1912 — page 38: what you’re looking at
What you’re looking at
This page is primarily **advertising** with brief satirical commentary interspersed. The main content includes: **Advertisements:** - Battle Creek Electric Light Bath Cabinet (health device promising detoxification via electric light) - Cheney Silk Cravats (neckwear) - Craftsman House Plans - Patents and real estate listings **Satirical Commentary:** The page includes small editorial pieces mocking contemporary attitudes. Most notably, "No Decrease in Disease" sarcastically cites the *Medical Record* admitting that despite physicians' efforts and animal testing, disease hasn't actually decreased—contradicting the medical profession's claims of progress. The piece uses this to critique medicine's overconfidence. A brief anecdote about Philip of Macedon illustrates hospitality, while "A Tyro at Sightseeing" depicts a young man claiming adventurous stories to impress elders. **Historical Context:** This appears to be early 20th-century *Life* magazine, when it functioned as a satirical publication mixing social commentary with commercial advertisements—before its later transformation into a photojournalism magazine.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“DPE Wy 7 y = Sunshine S$ ~S WW Sweat yp No other form of sweating so nearly approaches the health- ful effects of sunshine as the Electric Light Bath. None other is so stimulating as well as cleansing. Its tonic radiance brings sweat that purifies without fatigue. Its daily use keeps the flesh at normal, clears the skin, invigorates the body and brain. Battle Creek Electric Light Bath Cabinet combines the benefits of a sun- bath at Palm Beach with all the advantages and none of the draw- backs of a Turkish Bath—and all, in the comfort and privacy of your own home at nominal cost. The Battle Creck Electric Light Bath has been installed in many of the most modern homes—recognized as an essential part of the househoid equipment. No surer re- gulator of health and energy can you in- vest in for the whole family. Write for illustrated booklet. It may be the help you want—the spur you need, Ad- dress today Sanitarium Equipment Company 27SW.MaioSt. Battle Creek Sah Michigan WHA Unexpected Guests Philip of Macedon, being invited to dine with a friend, brought with him several others whom he met on the road, Secing his host disturbed lest there should not be cnough for all, he sent a message to them “to leave room for a nice mince pi They, expecting its arrival, ate moderately, and so the viands provided proved enough for all. One of the sages used to say, “The men in the market are despicable, and the handicraftsmen are rude, and the merchants are avaricious, but it is the lawyers who arc the kings of the peo- ple."—From the Orient. Wi “No Decrease in Disease “ Speaking of disease, here is another deplorable confession from no less an authority than the Medical Record. In spite of the army of physicians, their discoveries and their hecatombs of vivi- sected guinea pigs, we may doubt, says the Medical Record, whether the sum total of diseases is any less than it w. before the medical profession reached ii HIS is the name that present high standing. Preventive med- tees t ine has made “little headway,” and guarantees to you a n the opinion of some medical met | higher quality of material diseases are on the increase.” In the and wor anship than you deeper recesses of our consciousness we ° had suspected something of the kind can buy in any cravat at a ourselves, but such heterodoxy on the like pnce. You simply part of a layman would have exposed : select the pattern and color him to excommunication with bell, book that pleases you—we guar- and candle, or at least with bacte q ’ serums and antitoxins, But with the antec that the quality, style Medical Record behind us we can afford and exclusiveness of designin to creep out into the open. j —Pawtucket (R. 1.) Chronicle. t CHENEY go A Tyro at Sightseeing SILK He was a young man, yet the tired lines about his eyes convinced his com- CRAVATS panions that he had known many a hed- | less night. But he was among his elders is the best you can obtain in he sipped his coffce that evening neckwear: around the fire at the colony camp. The company was made up mostly of quiet In addition to our reversible tubular ties, men—subdued by a stern fate—who our line now includes flowing end four- ee ee eee ene erate ween fan Simei talked little and thought much. This in-hands made of the well-known young man—a new arrival—believed his “ cheney Silks” (Foulards, Failles, Bengalines, stories: of daring: would serve: hint wel ete.), knitted and crocheted four in-hands. as proof that he, too, was an initiated — 7 a knight of the dusty road—but to his Ask your dealer to show them questions the men replied, for the most to you—and look for the name arts dnimonosyliables or left them un- CHENEY BROTHERS “I have visited every city in the Silk, Manufacturers States; freighted in the Canadas; was 4th Avenue and 18h Street, New York with Coxcy on his invasion of Wash nence; visited with the highest and the lowest—I have scen everything!" Select Country Places “Have you ever had delirium trem- AT ens?” asked a trembling old man, mois- GREENWICH, CONN. tening parched lips and speaking ig with difficulty; “Have youever ined the RayMonp B. Tompson oR — CitesteR Mowtcowsst tremens?" he demanded. REAL ESTATE base | id the young man, Tel. 866 Greenwich Smith Building “Then you never saw anything,” an- swered the old man, rising abruptly Secune 4 s UREDOR from his chair and leaving the room ATENTS RETURNED wil ut another word. Send sketch for free search of Patent Oftce Records. Mow? thous et word F Obtain a Patent and What to laveat with list of Inventions want The Self Master Magazine. and ptizes offered for inventions sent free, Patents advertised Itt. VICTOR J. EVANS & CO., Washington, D.C. RAF TSMAN’ HOUSE PLANS lurable, beautiful, and convenient, with no useless partitions, no waste space, 20 0m of this character without ¢ for CRAFTSMAN subscribers. Send_o_for_new “2 GRAFTSMAN HOUSES" and which treats in « new and inspiring furnishing and beautifying hom of our new 204-page book, “MORE CRAFTSMAN HOMES." Address THE CRAFTSMAN, Ben Wiles, Circulation Manager, Room 428, 41 West 34th Street, New York City 2306 2 |